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We asked Steven Sgroi, National Sales Manager for Our Town America, "How is your brand's involvement in cause marketing helping in franchise recruitment?"
At Our Town America, community-building is built into our DNA and brand promise. As a new mover marketing company, our job is to create long-term, valuable relationships between reputable local business owners and folks who have recently relocated to the area. Our franchisees are literally improving the local economy while extending a helping hand to new movers -- a wonderful cause in and of itself that attracts phenomenal franchise partners.
However, it's our commitment to go beyond that with all marketing efforts that has helped us attract the right kind of franchisees who embrace our culture. Here are three specific things we've done recently.
These fundraisers and causes have accelerated the number of qualified leads contacting us because they see how invested we are in dozens of communities. They love that we think down to the local level and always have the best interests of the community in mind. It's simple: employees and franchise owners love being associated with a company that cares. And we're proud of that!