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U.S. brand Pokeworks has announced a partnership with Talabat to expand into the Middle East. In the first phase, Pokeworks expects to open 10 delivery-only locations in the UAE, Kuwait, and Bahrain over the next 3 years, starting with Dubai in 2023.
Talabat is part of Germany’s Delivery Hero, which operates a network of online food delivery companies worldwide. The partnership will allow the use of Talabat’s infrastructure and technology to help spread the brand across the region.
“Our plan is to enhance our brand’s online visibility and reach, while benefiting from Talabat’s robust technology and large logistics network,” said Pokeworks CEO Steve Heeley.
“We are thrilled to be Pokeworks’ preferred delivery partner as we expand their footprint in the Middle East,” said Joseph Cherian, Vice President of Kitchens at Talabat.
Pokeworks, founded in 2015, now has more than 65 locations across 20 states, Taiwan, and Mexico, with the MENA region now in the pipeline.
Talabat, which delivered it first order in Kuwait in 2004, has grown into a leading local tech platform in the region. As part of Delivery Hero, Talabat has delivered hundreds of millions of food orders, grocery items, and other products, to customers in nine different countries.