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Smashburger multi-unit franchisee Jiandong “Peter” Xu has just inked a deal to bring another 15 of the fast-casual chain’s locations to the Tampa, Florida market. Xu’s TLC Gourmet Food International currently operates Smashburgers in two markets.
“I’m thrilled to take this next step in my journey with Smashburger,” said Xu. “It’s an exciting concept that has elevated fast-casual dining with the highest-quality food served in a fun, engaging atmosphere. I love being part of the Smashburger brand, and I can’t wait to get started bringing more of it to the Tampa area.”
Xu is a well-known Smashburger franchisee. Besides his two existing Tampa locations, he also owns five Smashburgers in the Philadelphia-area, and recently signed a development agreement for three more locations in Pennsylvania’s Lehigh Valley.
Xu’s new Tampa development deal calls for him to open new locations in the west Florida counties of Charlotte, Hillsborough, Manatee, Pasco, Pinellas, and Sarasota over the next six years.