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As the year winds down and the air is filled with pine scents and sugarplum fairies, brand marketers are busy chowing down on budgets, predictions, forecasts, trend spotting, and other resources for doing their best job ever in 2017. Here are a few resources we've spotted that may help with whatever's bubbling away beneath those thinking caps. While we're not (ahem) officially endorsing any, we hope readers will find something helpful below:
From Search Engine Land, this article includes predictions, observations, and advice from 26 social media and marketing experts - too many to mention here, but a good roundup of thinking across the social media spectrum.
From Media Post. Laurie Sullivan reports on a study released this month. She begins thusly: "Can paid social campaigns generate more brand searches on Google, Bing and across retail web sites? Some insiders who are managing paid social and search think so. It's driving higher budgets in social media, with 45% of marketers planning to increase spending on paid social next year. The remainder said they will keep budgets the same..."
From Marketo. This 32-slide presentation begins with "2017: Year of the Customer." Predictions include:
From Forbes, by Jason DeMers.
From Simply Measured, a social analytics company. Here are the first five:
The company also offers a free, downloadable 2017 Social Marketing Planning Guide, as well as 2017 Digital Marketing Predictions from the Experts.