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With reports that half or more of U.S. companies are unprepared for GDPR's May 25 effective date, here's a last-minute chance to leap into action and avoid the huge potential fines that could result from the regulation. Most experts predict any initial penalties will be levied against the largest companies, but that's no guarantee smaller ones will be left unscathed. Here are a few articles to catch you up:
How does one of the world's largest brands handle negative news? Carefully - and daily. "Guaranteed, you're going to find some horrible stories about things that have happened at the restaurants over the last 48 hours," said Jano Cabrera, the company's senior VP of U.S. communications, global media, and PR, in a recent article in Ad Age. Cabrera provides advice on when to respond, when not to, when (and if) to apologize, the dangers of saying nothing, and what to do when the twitterverse or another online platform gangs up on your brand.
While franchise consumer marketers puzzle out their action plans for the rest of the year, Katie Mares, a consumer marketing consultant working with The DiJulius Group and founder and CEO of Katie Mares Consulting, is looking ahead to 2020. She highlights four trends coming down the marketing superhighway:
Delivery is hottin' up as summer approaches - not only in the number of brands doing it, but also in what they're willing to deliver. Some are partnering with delivery companies, some are doing it themselves, and some are even buying delivery companies. Here's our delivery of some of the most recent developments.
Landry's Restaurants Buys Waitr, a Delivery Service in the Southeast
Panera Expands Its In-House Delivery to More than 1,300 Stores
Firehouse Subs Rolls Out Limited Delivery, Looks To Do It Themselves
Chipotle Partners with DoorDash and Delivery Orders Soar
Pizza Hut Expands Its Beer Delivery Test to 100 Units in CA and AZ
Burger King & Popeyes Test Delivery and Report Positive Results
Famous Dave's Explores Delivery-Only Stores of Just 500-800 S.F.