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Name: Pete Lindsey
Title: Consultant
Brand: Nikita Hair USA
Segment: Salon operations, retail
Units: 150+
Locations: Norway and 3 U.S. states
We have pulled back most of our franchise marketing. We don't really have consumer marketing going on right now.
We will continue to do limited advertising for franchise sales as we feel we are well-positioned coming out of the virus.
We will try to build out two of our stores as the situation offers. We will continue to conduct franchise sales.
We are building out a sales process and believe that due diligence will not change, so our process will not be altered. We are weighting funding plans more up front in our process to make sure funding will not be a problem.
No changes to my role in franchise sales. We have furloughed non-essential personnel and cut down on the number of portals we are advertising on. We’re still getting content out there for our franchise sales.