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Nashville, Tennessee-based Rockwell Development Company, LLC has signed an agreement with Bad Ass Coffee of Hawaii to open 18 of the coffee brand’s locations in the Volunteer State. The franchisee will open four stores in Knoxville, two in Gatlinburg, and 12 units in the greater Nashville area, with an option to open an additional 15-20 units. The deal marks the biggest franchise development agreement in the coffee brand’s history.
“We felt very comfortable throughout our evaluation process with Bad Ass Coffee of Hawaii because they share the same values in business and customer relationship that we do at Rothwell Development,” said Cody Rothwell, President of Rothwell Development Company, LLC. “When we saw the support team that Bad Ass Coffee CEO Scott Snyder has developed, from sales and marketing to franchise operations and support, it was more than impressive.”
The new stores will be the first Bad Ass Coffee of Hawaii locations in Tennessee.
“Our goal is to establish Bad Ass Coffee of Hawaii as the No. 1 coffee hub in Tennessee,” said Rothwell. “The product is superior to any other on the market and we are so excited to bring a taste of Hawaii to Tennessee.”