Top 10 Global Consumer Trends 2021 – Euromonitor International

By: Eddy Goldberg
Published: February 23rd, 2021

Euromonitor International has published its annual report: “Top 10 Global Consumer Trends 2021.” Click here for a free download.

The big picture (from the introduction)

Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behavior is shifting and causing disruption for businesses globally. Each of the 10 trends in this report follows the same format:

• Overview and defining characteristics
• Consumer behavior and motivation
• Business environment and impact
• Outlook and strategic recommendations

These are the 10 trends identified in the report:

• Build Back Better: A second chance to create a better future
• Craving Convenience: From always-available to pre-planned experiences
• Outdoor Oasis: Open air gives trapped consumers an escape
• Phygital Reality: Physical & digital worlds collide
• Playing with Time: Newfound flexibility switches up schedules
• Restless and Rebellious: People vs. politicians
• Safety Obsessed: Priorities shift to safety & hygiene
• Shaken and Stirred: Rising above adversity
• Thoughtful Thrifters: Thinking with a recessionary mindset
• Workplaces in New Spaces: Recreating the office environment remotely

Euromonitor International is a global market research company providing strategic intelligence on industries, companies, economies, and consumers around the world. Learn more here.

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