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SOCi asked 1,002 U.S. consumers to weigh in on their practices and preferences when interacting online and offline with local businesses.
In “Nurturing the Relationship: Top Takeaways from SOCi’s Consumer Behavior Index,” SOCi asked consumers 1) what sites and apps they use to research and discover local businesses; 2) the peer feedback about businesses that they both use and provide; 3) the importance of open lines of communication between customers and local businesses; and 4) consumer feelings about AI in local marketing.
The report identified six top takeaways. Each includes graphics breaking down the responses statistically, along with more-detailed “Findings” and an “Action Item” for local marketers:
Takeaway #1: Customers love helpful online profiles
Takeaway #2: Search or social? Learning your customers’ love language
Takeaway #3: Consumers love recommendations from peers
Takeaway #4: Social is where consumer relationships thrive… or falter
Takeaway #5: Bonding through digital communication
Takeaway #6: The use of AI is fine, but transparency is key
Respondents were equally distributed across the U.S. The gender breakdown was 47% male, 51% female, 1% non-binary, and 1% who preferred not to state a gender.
To download the report, click here.