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In a move aimed to recognize and celebrate the mechanics at its non-U.S. locations, Valvoline has launched its inaugural Valvoline Mechanics' Month.
During the month of March, Valvoline plans to celebrate the hard work and dedication of its overseas mechanics through multinational events, social media activations, giveaways, and advertising. This 30-day campaign represents the first observance of its kind for the company, expanding upon previous regional efforts.
"Valvoline is proud to support mechanics with a variety of programs and tools as we have for over 150 years. We are calling on consumers around the world to join us in recognizing and celebrating the impact mechanics make every day," said Valvoline Senior Vice President International Jamal Muashsher.
Founded in 1866, Valvoline could well be the oldest company in the world franchising today. The company, also known for its motor oils and lubricants, has sales in more than 140 countries. (There are between 195 and 200 countries in the world, depending on who you ask.)
Valvoline operates or franchises approximately 1,400 quick-lube locations worldwide. In the U.S. it is the #2 chain by number of stores under the Valvoline Instant Oil Change brand. In Canada, it is the #3 chain by number of stores under the Valvoline Great Canadian Oil Change brand.
The company's New Center Incentive Program offers franchisees a reward for opening a new Valvoline Instant Oil Change quick lube franchise. Depending on the number of oil changes the center performs, franchisees can earn an incentive payment ranging from $75,000 to $150,000.