Welcome to the Inaugural Annual Franchise Marketing Report (AFMR)!

Franchising's increasingly competitive landscape has strengthened the need for marketers to better understand how their brand measures up against the competition. The new report provides franchise marketing leaders with data and analysis they can use to benchmark their brand's performance against that of other brands, both within franchising and within their industry sectors.

Brands participating in this first AFMR represented more than 13,000 locations, $8.3 billion in annual revenue, and $131 million in annual marketing budgets. Diane Phibbs, EVP & Chief Content Officer at Franchise Update Media, presented highlights from the report this past June at the 2019 Franchise Marketing Leadership Conference.

The participants were franchise marketing leaders who completed an in-depth online questionnaire. Responses were aggregated and analyzed to produce a detailed look into the marketing practices, budgets, and strategies of a wide cross-section of franchise brands. The data and accompanying commentary and analysis provide the basis of the 2019 AFMR. Below are selected highlights from the AFMR.

Conclusion and Ordering Information

This brand-new source of critical marketing data will provide marketers with the opportunity to benchmark their brand's marketing performance, discover new opportunities; anticipate changes occurring within their industry segments of franchising; and better position their brands to achieve their marketing goals.

Ordering information will be available shortly. Visit franchising.com or email sales@franchiseupdate.com.

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