Why Scooter Owens Chose Christian Brothers Automotive

By: Franchise Update Media
Published: June 28th, 2021

Name: Scooter Owens

Title: Franchisee/owner

Brand: Christian Brothers Automotive

Units: 2 (I sold off a 3rd unit in 2020)

Years in franchising: Since 2014

Why did you choose to franchise with a service brand?

I chose to franchise with a service brand, specifically Christian Brothers Automotive, for the brand recognition, support, and community within the brand.

How did you choose the sector and brand you did?

I already worked in this sector, so I had experience.

What different skill sets are required for service brand franchising?

All of them! You need to be versatile and be able to learn new things quickly.

What are the advantages to choosing a service brand?

There are a number of advantages. They include brand recognition, support, systems already in place, and the community within the brand. It is more turnkey than starting on your own.

How does having a service brand benefit or complement your other brands?

My wife owns a FirstLight Home Care franchise, purchased in 2020. My overall experience and her exposure to it have helped her in her business.

What would you recommend to anyone considering a service brand?

I recommend getting to know the brand, the franchisor, and other franchisees. They will be the most important relationships as you get started.