ATLANTA (Monday, September 26, 2005) - Cinnabon®, Inc., maker of the world's most famous cinnamon rolls, announces the launch of its newest indulgent treat: Cinnabon Bites. This bite-sized version of Cinnabon's Classic Roll – warm dough, filled with our legendary Makara® Cinnamon and topped with freshly made cream cheese frosting – is the perfect addition to the company's famous fresh, aromatic baked goods and specialty beverages.
Served in an easy-to-handle, portable sleeve, Cinnabon Bites come six (6) pieces per order, and are the perfect snack to munch on while window shopping or running through airports at one of the company's 385+ domestic bakeries.
"Our guests were asking for a more convenient, on-the-go way to enjoy our Classic Rolls," said Steve Romaniello, president and CEO of FOCUS Brands Inc., parent company of Cinnabon. "This new product line and unique packaging answers that delicious dilemma, and allows Cinnabon yet another way to offer the world's greatest cinnamon roll."
This new product follows the summer introduction of Chillattas™, Cinnabon's hand-blended frozen beverages in six flavorful varieties. Cinnabon Bites and Chillattas make an irresistible combo, and can be found at all participating Cinnabon locations.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is a cinnamon roll bakery