(Wednesday, March 15, 2006) - Worldwide lodging franchisor Choice Hotels International (NYSE: CHH) choicehotels.com today announced that it has signed a four-year extension to continue its relationship as the Official Hotel Partner of Little League Baseball. The extension will continue to provide discount rates for room nights booked using a special Little League Baseball code at participating Choice hotels. A portion of the proceeds from the bookings made with the Little League code will go back to Little League Baseball.
"We are delighted to sign a four-year extension with Little League Baseball," said Donald Crawford, director of sports marketing for Choice Hotels. "Most marketing agreements of this kind are for two or three years. Our ability to partner with Little League Baseball for the next four years is positive proof that the relationship between the two groups is working for both parties. This partnership brings new business to Choice brand properties and saves money for Little League players, coaches and fans. Everybody wins."
"We're pleased that Choice Hotels will remain the Official Hotel Partner of Little League Baseball and Softball," said Stephen D. Keener, Little League International's president and chief executive officer. "Sponsors are an integral part of Little League at the local level, helping to keep costs to parents down. And sponsors like Choice Hotels are important at the national level, where their assistance helps us keep charter fees at their low level."
As the Official Hotel partner of Little League Baseball, Choice will run full-page ads in Little League Magazine for the publication's spring and summer editions. The magazine is delivered to the homes of every Little Leaguer and will contain inserts and detachable cards that will have the special discount rate printed on them. To book reservations, call 877.240.AWAY (2929) and reference the Little League Baseball discount code or go to www.choicehotels.com/littleleague.
Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names. For more information on Choice, visit the company's web site at www.choicehotels.com.
Media Contact:
Robin Ferrier
Tel: (301) 592-6719
Fax: (301) 592-6177
robin_ferrier@choicehotels.com
Choice Hotels, Choice Hotels International, Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.
Choice Hotels International is one of the largest and most successful lodging franchisors in the world.