National Promotional Program to Include Exclusive Merchandise, In-Store Sweepstakes and the BLOCKBUSTER Great Gift Giveaway Online
DALLAS, Nov. 13 // PRNewswire-FirstCall // -- Blockbuster Inc. (NYSE: BBI), a leading global provider of in-home movies and game entertainment, is launching a comprehensive national promotional program to support the DVD release of DreamWorks Animation's "Shrek The Third", which is expected to be one of the biggest DVDs of the 2008 holiday season.
The company's national promotional program includes exclusive merchandise, an in-store sweepstakes and an online sweepstakes with great prizes and millions of bonus offers.
Now through Jan. 14, 2008, customers are automatically entered into an "Ogre the Top" sweepstakes with any in-store purchase or rental. The sweepstakes features the chance to win an ogre-size 63" plasma TV or a five- night trip to "Far, Far Away" from Travelocity. "Far, Far Away" destinations include Aruba and the Bahamas. No purchase or payment of any kind is required to enter. Complete rules, including how to enter without a purchase or payment, are available at participating BLOCKBUSTER® stores or online at http://www.blockbuster.com/shreksweepstakesrules.
In addition to the sweepstakes, participating stores will sell exclusive licensed Shrek® merchandise including OPERATION®: Shrek Glow-in-the-Dark edition game, popcorn tins and BLOCKBUSTER GiftCards®. Other licensed Shrek items for sale include Shrek Etch-a-Sketch®, talking pens and plush toys. Shrek fans can also take home a copy of "Shrek The Third" to own, or rent any of the movies in the Shrek trilogy from BLOCKBUSTER.
"Families have been eagerly awaiting the DVD release of 'Shrek the Third'", said Curt Andrews, chief marketing officer at Blockbuster. "We wanted to create a comprehensive program that would build on the excitement surrounding this title, delivering fun, added-value to Blockbuster customers both in-store and online."
Online, Blockbuster has created a Shrek-themed microsite -- http://www.bbgreatgifts.com/ -- where visitors of legal age have the option of entering the Blockbuster "Great Gift Giveaway" online sweepstakes. Fabulous instant prizes are available, including four grand prize trips to Hawaii from Travelocity. Additional prizes include hotel stays from Starwood Hotels, one year of free movie rentals from BLOCKBUSTER, VIP BLOCKBUSTER Game Passes®, BLOCKBUSTER Total Access® online rental memberships, and packages of Orville Redenbacher Microwave popcorn. Even entrants who don't win a prize will receive special offers from BLOCKBUSTER, and everyone who enters will also receive a one-time offer for 25 free 4x6 prints from Snapfish. Customers can enter to win once per calendar day, and no purchase or payment of any kind is required to enter. Visit http://www.bbgreatgifts.com/ for complete rules.
The microsite also features a just-for-fun interactive "Snowball Toss" game in which players can throw snowballs -- carnival-style -- at the movie's villainous cast of characters, including Rapunzel, Prince Charming and more. Customers may play the game whether they enter the online sweepstakes or not.
Blockbuster will support the promotion via extensive in-store signage, its in-store television network, member e-newsletters and online at blockbuster.com. The company will also promote the program on the Travelocity.com website.
About Blockbuster
Blockbuster Inc. (NYSE: BBI)(NYSE: BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 7,800 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at http://www.blockbuster.com/.
SOURCE: Blockbuster Inc.
Blockbuster Inc., founded in 1985 and headquartered in Dallas, Texas, is a leading global provider of in-home movie and game entertainment with more than 8,000 stores throughout the Americas, Europe, Asia and Australia.