Actress and musician joins Jenny Craig to relay the message of a healthy lifestyle
January 14, 2008 // Franchising.com // Carlsbad, Calif. – Jenny Craig Inc., one of the nation's leading authorities on weight management, held a press conference today at the Beverly Wilshire Hotel in Los Angeles to introduce Queen Latifah as the company's newest celebrity client. The Oscar-nominated singer and actress will be the focal point of a new message for Jenny Craig – that of losing weight to improve one's health.
"Today I am taking the first step to improving my health by announcing my goal to lose 5-10% of my body weight with Jenny Craig." stated Queen Latifah. "My hope is to help educate people and motivate others to take their first step to have a positive impact on their health. By losing just 7% of your body weight, and increasing weekly activity, you can lower the risk of developing type II diabetes by 58%."
Queen Latifah plans to utilize her partnership with Jenny Craig to deliver the positive message of living a healthy lifestyle to her fans. Latifah lost her great-grandmother to type II diabetes and personally understands the severity of obesity-related illnesses. She wants to stay healthy and prevent the occurrence of this disease in her body. With a moderate reduction in body weight, and increased activity Latifah hopes to encourage others to join her in her mission to live a healthy lifestyle.
Jenny Craig CEO, Patti Larchet added, "We are thrilled to have Queen Latifah support our mission of achieving a healthy lifestyle. Queen Latifah is joining forces with Jenny Craig to communicate the importance of how making small lifestyle changes, such as diet and exercise, can have a significant positive impact on overall health."
Queen Latifah will star in Jenny Craig's new advertising campaign that will begin January 21, 2008. Latifah, who has consistently celebrated her plus-size figure over the years, will lead a very different campaign for the weight loss category - concentrating on a healthy lifestyle rather than getting into a specific dress size.
About Jenny Craig
With its tailored YourStyle® program, Jenny Craig is committed to a personalized approach to weight loss by offering each client a one-on-one weekly consultation and a customized weight management plan designed to optimize individual success. The Jenny Craig YourStyle® program focuses on a comprehensive Food-Body-Mind curriculum designed to help clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.
Jenny Craig, Inc., based in Carlsbad, CA, and owned by Nestlé, is one of the world's largest weight management companies, with approximately 650 company-owned and franchised Centres in the United States, Canada, Australia, New Zealand and Puerto Rico.
The Jenny Craig program is designed to provide structure and support to help members lose weight and learn how to keep it off.