February 04, 2008 // Franchising.com // MORRIS PLAINS, N.J. – Weichert Real Estate Affiliates, Inc., the franchise arm of Weichert, Realtors®, recently announced the launch of Weichert OTC (On Track Coach), a personalized coaching program for sales associates. The new system is available to the company's network of more than 330 franchise offices in 35 states.
Weichert OTC is the result of more than four years of meticulous development by two Weichert, Realtors brokers, Fred Kijak, Ph.D and Bob Delle Donne in conjunction with Weichert Real Estate Affiliates. The program is designed to empower sales associates with the focus, preparation and accountability necessary to achieve consistent results in the dynamic real estate industry.
"As coaching in real estate has evolved, many companies have elected to hire professional coaches from outside their staff," said Rueter. "Kijak and Delle Donne, however, have opted for a different approach, amassing coaching credentials while continuing to lead Weichert® franchised offices."
Weichert Real Estate Affiliates brokers, or their appointed trainers, who enroll to be trained as an On Track Coach will be able to learn the methods for success used by both Kijak and Delle Donne. To implement the program and provide a valuable coaching resource to their sales associates, each coach on the staff is uniquely qualified through a commitment to the Weichert learning systems and sales tools.
The pilot, 8-Week Essential Coaching Program, is being rolled out "right now," Rueter said. Franchise brokers/owners are invited to visit www.WeichertOTC.com for registration forms, FAQs and additional information.
The initial program is designed for newer sales associates, Kijak said. A separate program, yet to be rolled out, will focus on associates who have been in the business for longer time periods or with higher than average production levels. It is anticipated that the full proposed package—Personalized Premium Coaching program, Office Site Pass and Broker Exclusive content— will make its debut prior to the annual national convention for Weichert affiliates, set for March 31-April 2 in Atlanta.
Dr. Fred J. Kijak has 27 years of experience in real estate. He has served on the Board of Directors of a real estate holding company in New York and as a governor-appointed consumer specialist in Florida.
Bob Delle Donne, broker, is educated in sales, business management, finance, and business consulting. He is the founder of Weichert Real Estate Affiliates' 10th location in Florida.
Weichert has nearly 18,000 sales associates in more than 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated.
Since 1969, Weichert, Realtors has grown from a single office into one of the nation's leading providers of homeownership services by putting its customers first.