Dude! Carl's Jr. Happy Star Saved Rob Dyrdek's Life

Carl's Jr.
Published: February 23rd, 2009

Chain Teams up with MTV Star for Digital Videos, Collectors Cups & Skate Park Partnership

Carpinteria, Calif.--(BUSINESS WIRE)-- More than 200,000 fans have watched the video of the Carl's Jr.® Happy Star™ saving skateboarding legend Rob Dyrdek's life. But that's not the only thing this crazy duo has been up to. Here are some upcoming details on the Carl's Jr. and Rob Dyrdek new BFF-ship that is giving young hungry guys across America plenty to see and do:

• In stores now and while supplies last, fast food and skateboarding fans can visit their local Carl's Jr. and pick up a 42 oz. limited edition Rob Dyrdek collector's cup when purchasing a large drink or a combo. The cups feature three designs by Rob – one introducing his exclusive toy line, Wild Grinders; Rob's feature film Street Dreams; and his signature DC shoes. All three cups feature Rob's version of the Carl's Jr. iconic Happy Star, now with 50% more muscles!
• When Carl's Jr. found out Rob Dyrdek was filming his new show Fantasy Factory, which premiered on MTV earlier this month, CEO and Dyrdek fan Andy Puzder stopped by to deliver burgers to the crew. In the true Dyrdek fashion of ridiculous and spontaneous stunts, Rob's cousin and longtime assistant Drama celebrated the grub-fest by sporting a giant Happy Star costume and pulling off some crazy skate tricks for the cameras. Footage of the action will air on an upcoming episode of Fantasy Factory in March.
• In the first of three videos created by Rob, the Carl's Jr. Happy Star literally saves his life during a series of stunts at the Fantasy Factory. Who knew that Happy Star could drive T-Rex? Keep an eye out for additional videos from Rob to be posted in February and March at www.carlsjr.com/robdyrdek.
• Lastly, and on a more serious note, on February 24, Carl's Jr. will join Rob for a ribbon cutting ceremony at 3:30 p.m. for the new Safe Spot, Skate Spot at La Fayette Park in Los Angeles. The Rob Dyrdek/DC Shoes Skate Plaza Foundation is committed to the development of legal street skateboarding locations worldwide. With a generous donation from Carl's Jr., they were able to build a truly authentic urban street skating environment. The new park will provide kids a safe place to shred – complete with a Happy Star logo built into the design. Fantasy Factory cameras will film the event and the Carl's Jr. Star Diner will be on site with burgers and more for attendees.

"I applaud Carl's Jr for their efforts supporting me and the skate community," said Rob Dyrdek. "We're going to be doing some really cool stuff together including making history with the first Safe Spot/Skate Spot."

Brad Haley, executive vice president of marketing for Carl's Jr. added, "Rob Dyrdek rips and Carl's Jr. fans love him. After watching Rob tear it up at the Fantasy Factory and in the videos, fans can eat it up at Carl's Jr."

Stay tuned to www.carlsjr.com/robdyrdek for more excitement throughout 2009.

About Carl's Jr.

Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:CKR) of Carpinteria, Calif. As of the third fiscal quarter ended November 3, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,110 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,185 Carl's Jr. restaurants and 1,912 Hardee's restaurants.

Source: Carl's Jr.