June 17, 2009 // Franchising.com // Boise, ID -- Balihoo, the premier provider of Local Marketing Automation technology and services to franchises and national brands with local marketing needs, announced today that it has finalized the roll-out of a completely upgraded solution across all of its customers.
"This release incorporates the feedback of thousands of local affiliates and delivers on the promise of effective and simple marketing at the local level," said Kevin Donaldson, Balihoo's Director of Product Management. "We're providing the ability for national brands to translate marketing strategies into local execution, seamlessly."
"Balihoo now supports planning, customization, execution and analysis across fourteen fully-integrated media and marketing channels," continued Donaldson. "This release represents a significant shift in how national brands will drive local demand through their affiliate networks, bringing true enterprise-class marketing to the local level."
Balihoo is the premier provider of Local Marketing Automation technology and services to franchises and national brands with local marketing needs. Balihoo brings enterprise-class marketing to the local level and gives national brands full visibility into all local marketing activities and results.