October 01, 2009 // Franchising.com // Minneapolis, Minn. – This fall, Häagen-Dazs is celebrating its popular line of Dazzler™ frozen desserts with a scratch and win promotion rewarding customers with free and discounted Häagen-Dazs products.
Customers purchasing a Dazzler dessert simply need to scratch the ticket they receive with their purchase to win an array of prizes including money saving coupons, free bottles of water and free Dazzler desserts, while supplies last. The promotion comes as Häagen-Dazs celebrates one of the menu items that has been a customer favorite for more than a decade. New in-store Dazzler dessert signage and décor is being introduced to add color and vibrancy during the promotional time period.
"The country's love affair with Häagen-Dazs has grown to include our famous line of Dazzler desserts," said Dawn Uremovich, president of Häagen-Dazs Shops. "We created this scratch and win promotion to thank our loyal customers for making the Dazzler dessert a core item in our product line."
The promotion also includes a Facebook application for users to send friends a virtual Dazzler dessert of their choice. The application promotes the scratch and win opportunity.
Häagen-Dazs' Dazzler desserts are made from all natural, fresh ingredients. The line includes:
Founded in 1976, Häagen-Dazs Shoppe Company, Inc. is the U.S. franchisor of all-natural, super premium ice cream with more than 250 locations across the United States. Passionate about providing the highest quality ingredients with superior customer service, Häagen-Dazs prides itself on offering top quality frozen desserts in environments for all ages to enjoy.
Born in Brooklyn, Häagen-Dazs has been perfecting the art of making ice cream for more than 50 years.