October 01, 2009 // Franchising.com // T.G.I. Friday's recently received Hospitality Technology's "Excellence in Customer Engagement" Breakthrough Award for its proprietary guest recognition program Give Me More Stripes at the publication's Restaurant Executive Summit 2009 in Orlando, Florida, September 16 -18.
"We are honored to receive the prestigious 'Excellence in Customer Engagement' Breakthrough Award," said Andrew Jordan, senior vice president of marketing for T.G.I. Friday's. "Give Me More Stripes has allowed T.G.I. Friday's to reward our guests in ways that are most meaningful to them. That it is being recognized by Hospitality Technology for its overall excellence in providing guest satisfaction is very gratifying."
The annual Breakthrough Awards honor restaurant companies for their outstanding achievement in delivering technological, operational and overall excellence to guests. The Excellence in Customer Engagement category applies to companies that have demonstrated excellence in customer engagement, resulting in an increase in guest satisfaction, guest loyalty and/or brand reputation.
Give Me More Stripes, which uses MICROS iCare technology, rewards program members with free stuff, year-round special treatment and perks at approximately 600 participating restaurants in the U.S. It is the only nationwide in-restaurant guest recognition program of its kind.
As the original casual dining bar and grill, TGI Fridays offers authentic American food and legendary drinks, served with genuine personal service.