Starwood Hotels & Resorts Worldwide, Inc. Presents Business Strategy, Key Initiatives And Outlook To Investors

December 08, 2010 // Franchising.com // WHITE PLAINS, N.Y. – Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced today that President and Chief Executive Officer Frits van Paasschen and other members of the Company's senior management team are presenting Starwood's business strategy, key initiatives and three year financial outlook during its 2010 Investor Day held today in New York City.

Frits van Paasschen, President and Chief Executive Officer said, "Starwood is the global leader in operating lifestyle hospitality brands, and we have been hard at work accelerating our growth prospects. Starwood's senior leadership team has enjoyed great stability over the past three years and has never been better aligned to execute on our growth strategy."

"With over half of our hotels located outside of the United States, we are well positioned to take advantage of the robust RevPAR growth occurring in emerging markets and the strong unit growth that should fuel our fee business for years to come. With most of our owned hotels in the developed world, we expect to drive strong rate growth in this highly favorable, low supply environment. We have been outperforming our competitors in 2010 and our hotel operating initiatives should help us continue to deliver market-leading returns for our stakeholders as these global initiatives fuel the top-line and push margins back towards prior peaks. We also remain committed to transitioning to a business that is 80% fee driven as we continue to monetize our high value, owned hotel portfolio and complete our transformation from owning hotels to building great relationships with guests and customers."

The Company's three year financial scenario assumes a normal cyclical recovery with annual worldwide RevPAR increases of 7-9% through 2013, and would result in:

At today's meeting, the Company will also reaffirm its current full year guidance for 2010, which was detailed in its third quarter 2010 earnings press release.

Webcast

A live webcast of the Investor Day will begin today at 8am EST and is accessible by logging onto the Company's website http://www.starwoodhotels.com and choosing Investor Relations within the Corporate Information section of the website. Presentation materials will also be made available through this link at 6am EST. The webcast will be available on the Company's website for 30 days.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,025 properties in 100 countries and approximately 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien®, and the recently announced AloftSM and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties and other factors that may cause actual results to differ materially from those anticipated at the time the forward-looking statements are made. Further results, performance and achievements may be affected by general economic conditions, including the duration and severity of any global or regional economic downturns, the availability of financing alternatives at acceptable terms, the impact of war and terrorist activity, business and financing conditions, foreign exchange fluctuations, cyclicality of the real estate (including residential) and the hotel and vacation ownership businesses, operating risks associated with the hotel, vacation ownership and residential businesses. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

About Starwood Hotels & Resorts

Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences.

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