March 13, 2012 // Franchising.com // Falls Church, VA - Dominating news cycles of late is that "pink slime" -- a combination of connective tissue and beef scraps typically used as dog food – has been recently dropped from beef products of fast food chains like McDonald’s and Taco Bell but remains among the ingredients of school lunches nationwide. In fact, the USDA has plans to purchase seven million pounds of Lean Beef Trimmings for the national school lunch program this year. Parents take heart: One restaurant chain you will find nary a trace of pink slime is Elevation Burger, serving 100% USDA-certified organic and 100% grass-fed beef and they have officially declared its 28 restaurants “Pink Slime Free Zones.”
Elevation Burger has been recognized as the nation's first organic hamburger chain since opening its original location in Falls Church, Va., in 2005 and is the only franchised burger chain serving 100% organic beef. It has been recognized as one of the most innovative burger chains in the country, with AOL Small Business calling Elevation Burger the “Next Big Chain” and The Food Channel dubbing it one of the “up and comers” in the emerging “better burger” category.
For more information about Elevation Burger, please visit http://www.elevationburger.com/EB.php
Lydia Voles
PR, Marketing & Then Some.
o: 646.356.8305
c: 914.843.1144
www.maloneyfox.com
Elevation Burger was originally conceived in 2002 by founder Hans Hess, who set out to create a healthier burger with a great taste on par with those he was accustomed to having on the West Coast.