April 12, 2012 // Franchising.com // DEL MAR, CA – Hotel Indigo, IHG’s (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] upscale boutique brand, today announces the grand opening of the Hotel Indigo San Diego Del Mar. Following a multimillion-dollar renovation and rebranding, the 94-room hotel in downtown Del Mar offers guests sophisticated lodging with modern furnishings and a contemporary style, exuding the charm of the Del Mar community.
Located at 710 Camino Del Mar, the property boasts a full-service day-spa, two pools, hot tub, sauna and bistro-style restaurant with a full bar, among other amenities. Upgraded guest rooms feature a fresh look with new furniture, luxurious linens, warm colors, tiled bathrooms, granite countertops and spa showers. Guests will feel in harmony with the Del Mar surroundings as each room features indigenous murals depicting elements from the Del Mar Racetrack and local beaches. Additionally, two ocean-view terraces, created by local design firm Design Line Interiors, allow guests to enjoy the temperate Southern California weather, with fire pits available for cooler evenings.
“The Hotel Indigo brand is a perfect fit for this location,” said Mary Dogan, director, Brand Management, Hotel Indigo, the Americas, IHG. “Del Mar is community-driven with charming and sophisticated offerings for visitors and residents alike, and the Hotel Indigo San Diego Del Mar seamlessly complements the local surroundings.”
The Hotel Indigo San Diego Del Mar was the site of the original Stratford Inn, built in 1910. The upgraded décor reflects the Del Mar neighborhood—from the Del Mar Racetrack and Fairgrounds, to the breathtakingly beautiful beaches. The Del Mar Plaza, a shopping center with more than 30 shops and boutiques, offers the best of the area’s apparel, collectibles, fine jewelry, artwork and home décor. Other nearby attractions include Legoland, SeaWorld, Birch Aquarium, San Diego Botanic Garden, San Diego Zoo and the Wild Animal Park. At the surrounding beaches, guests can enjoy recreational activities, including surfing, boating, swimming and jet skiing.
Room amenities include high-definition flat screen TVs, iHome stations and Aveda products. The hotel also offers 24-hour access to the business center, complimentary Wi-Fi in public spaces, high-speed Internet connections in each room and a fitness room.
Each Hotel Indigo property is uniquely designed to reflect the culture, character and history of the surrounding neighborhood. No two hotels are the same. Brand standards don’t dictate the number or size of rooms, making it ideally suited to conversion properties or independent boutique hotels.
“Aligning with Hotel Indigo was a natural fit,” said Susan Knapp, General Manager. “Not only does the hotel’s new design incorporate community staples like the beach and the racetrack, but the friendly service makes guests feel welcomed in a neighborly setting.”
Pacifica Host Hotels owns and manages the Hotel Indigo San Diego Del Mar, under a license agreement with a company in the InterContinental Hotels Group. For reservations, contact Hotel Indigo Del Mar at 858-755-1501 or 1-877-8-INDIGO.
Hotel Indigo properties participate in IHG's guest loyalty program, Priority Club® Rewards, the industry's first and largest guest loyalty program with 63 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,400 hotels worldwide.
Hotel Indigo® is an upscale boutique brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the images, music, scent, and menu items change throughout the year, Hotel Indigo delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same. Hotel Indigo® is ranked highest in guest satisfaction among upscale hotel chains, according to the J.D. Power and Associates 2011 North America Hotel Guest Satisfaction Index StudySM. Hotel Indigo® has also been named a J.D. Power and Associates 2012 Customer Service Champion and is one of only 50 U.S. companies to receive this distinction.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with over 63 million members worldwide.
IHG franchises, leases, manages or owns over 4,400 hotels and more than 658,000 guest rooms in nearly 100 countries and territories, and has more than 1,100 hotels in its development pipeline.
IHG expects to recruit around 90,000 new people worldwide across its estate over the next few years and is committed to gender balance throughout its business. We aspire to continue retaining a minimum of 25% female representation on the Board.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc or www.youtube.com/ihgplc.
Sherry Telford
Hotel Indigo
sherry.telford@ihg.com
+1(770) 604-2613
Annie Drury
Allison+Partners
annie@allisonpr.com
+1(619) 533-7972
Hotel Indigo is the industry's first branded boutique hotel experience.