Holiday Inn Express conversions open in Braintree, Shrewsbury and Birmingham UK

Holiday Inn Express
Published: November 6th, 2012

November 06, 2012 // Franchising.com // IHG has signed and opened three new Holiday Inn Express hotels in the United Kingdom following their fast track conversion from Hampton by Hilton. The hotels will be managed by Kew Green.

IHG Chief Development Officer Europe, Robert Shepherd, said the owner’s decision to convert the properties to Holiday Inn Express hotels was a testament to the strength of the brand.

• “Holiday Inn Express is one of the fastest growing midscale hotel brands in the industry, opening on average two hotels per week around the world. They’re a great hotel choice for guests on the go as they offer exactly what they need –a great night’s sleep in a quality hotel, with a free breakfast.
  
  Every year 100 million people stay at a Holiday Inn or Holiday Inn Express hotel around the world. They know they can expect a consistent, refreshed experience at an affordable price wherever they are."

Paul Johnson, Chief Executive Officer of Kew Green Hotels Ltd said:

• “We are delighted to have signed agreements for these three great hotels and look forward to working with the management teams and staff to ensure their guests experience the best of the Holiday Inn Express experience. We have worked with the owners to provide a strategic solution to these hotels and look forward to realising their potential and maximising owner returns’.

Since 2005, 38 hotels – 3, 712 rooms - in the UK have been converted from non-IHG brands to either Holiday Inn or Holiday Inn Express.

Holiday Inn Express hotels participate in IHG's guest loyalty program, Priority ClubRewards, the industry's first and largest guest loyalty program with 67 million members.

About IHG (InterContinental Hotels Group)

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty programme with over 67 million members worldwide.

IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.