Power Your Day with the Perfect Pair at Einstein Noah

Einstein Noah Restaurant Group Inc
Published: January 8th, 2013

Einstein Bros.® Bagels and Noah's New York Bagels® Introduce Nutritious New Super Grains Bagels to Complement its Artisan Roasted Coffee, Freshly Brewed Daily

LAKEWOOD, Colo. - (BUSINESS WIRE) - Jan. 8, 2013 - Einstein Bros. Bagels and Noah's New York Bagels today announced the addition of even more great tasting, nutritious alternatives for guests with the introduction of a new line of three Super Grains bagels, now available in all restaurants nationwide. Whether you are looking for a nutritious way to start your day or a satisfying way to power through the day, Einstein Bros. and Noah's Super Grains bagels are a wholesome choice that does not compromise taste, value or variety. All three new bagels are packed with the power of whole grain goodness.

The three new additions to the Super Grains bagels line are the 100% Whole Wheat with Honey Bagel, 9-Grain Bagel and Power Protein Bagel.

• The 100% Whole Wheat with Honey Bagel is made with 100% whole wheat flour and just a touch of honey. It is perfectly sweet with more than 25% of your recommended daily fiber requirement.
• The 9-Grain Bagel is made with 100% whole wheat flour and features nine hearty grains including quinoa, barley and rye. This wholesome and tasty bagel fulfills 100% of your daily recommended whole grain requirement.
• The Power Protein Bagel is made with 100% whole wheat flour and includes a deliciously satisfying mix of dried fruit and sunflower seeds, more than 14 grams of protein for sustained energy.

"We recognize the importance of providing guests with choices that cater to their dietary needs and active, healthy lifestyles," said Jeff O'Neill, chief executive officer for Einstein Noah Restaurant Group. "We received a very positive response to the introduction of our Smart Choices menu last year, and believe that our new Super Grains Bagels, combined with a hot cup of our coffee, are the perfect pair for consumers who want a wholesome meal that will help them power through their day."

For more information, visit www.einsteinbros.com/supergrains or www.noahs.com/supergrains.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros.® and Noah's New York Bagels® brands and primarily franchises locations under the Manhattan Bagel® brand. The Company's retail system consists of over 800 restaurants in 39 states and the District of Columbia. It also operates a dough production facility. The Company's stock is traded on the NASDAQ under the symbol BAGL. Visit http://www.einsteinnoah.com for additional information.

Source: Einstein Noah Restaurant Group, Inc.

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Kristina Jorge
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