MADISON, NJ - (Marketwired - Aug 22, 2013) - Today, Coldwell Banker Real Estate launched its first "Life, Camera, Action" YouTube Contest, which highlights the "value of a home" through the eyes of children and/or their pets. Running through Sept. 22, the contest will require participants to submit a user-generated video that features a 2- to 3-minute tour of a home for the chance to win a $25,000 grand prize.
"Having been the first in the industry to fully tap into the power of video for real estate, we understand the influence it can have in storytelling and capturing the essence of home," said Sean Blankenship, senior vice president of marketing for Coldwell Banker Real Estate LLC. "Too often homeownership is viewed through the grown up lens focused largely on the financial and investment aspects of our homes. We thought it would be fun and heartwarming to go beyond that, look past housing headlines and gain a unique perspective of what home really means."
The Life, Camera, Action YouTube Contest will also be promoted via Coldwell Banker® On Location(SM), which was developed in 2009 through a close collaboration with YouTube™ and Google, and now has more than 50,000 agent and listings videos.
To submit an entry or vote for your favorite "Life, Camera, Action" video, please visit the Coldwell Banker® YouTube channel at youtube.com/coldwellbanker. A video with more information is available at http://www.youtube.com/watch?v=FFEXsg5YPmc&feature=youtu.be.
The official contest rules can be found at: http://blog.coldwellbanker.com/official-rules-for-life-camera-action-youtube-contest/
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker® is the oldest national real estate brand in the United States and today has a network of more than 83,000 sales agents working in approximately 3,100 offices in 51 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location(SM) YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
Heather Roberts
Coldwell Banker Real Estate LLC
973.407.5590
Dianne Falaguerra
CooperKatz for Coldwell Banker Real Estate LLC
917.595.3058
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate.