Carvel Unveils New Sundae Dashers for Fall

Carvel
Published: September 11th, 2013

New Lineup Includes Ice Cream Treats Made With Reese's®, OREO® and Heath®

ATLANTA, GA - (Marketwired - Sep 10, 2013) - Carvel ... America's Freshest Ice Cream®, is giving guests a tasty new reason to fall in love with fall with a new lineup of Sundae Dashers®, available for a limited-time only.

Guests can enjoy the new flavors of Carvel signature on-the-go ice cream treat from August 26 through December 31, which includes:

• New! Heath® Sundae Dasher: Carvel has partnered with Heath for the first time to offer guests this new Sundae Dasher, made with Carvel classic soft serve ice cream and multiple layers of Heath milk chocolate toffee bar chunks, drizzled with caramel sauce and topped with whipped cream.
• New! Reese's® Sundae Dasher: This new Sundae Dasher features decadent layer upon layer of Reese's Peanut Butter Cups pieces mixed with Carvel classic soft serve ice cream, drizzled with chocolate sauce and topped with whipped cream.
• OREO® Sundae Dasher: After much fanfare from guests, Carvel has extended the availability of the OREO® Sundae Dasher. This sundae combines Carvel classic soft serve ice cream with multiple layers of delicious OREO® cookie pieces and fudge toppings, finished off with whipped cream.

"Whether you're enjoying an OREO® or new Reese's Sundae Dasher on the go, or bringing home a custom ice cream cake for a birthday party, Carvel has delicious, handcrafted ice cream treats for every occasion," said Carvel President Scott Colwell.

As the first retail ice cream franchise in the country, Carvel has become one of the most recognized names in the industry. Since its founding in 1934, the brand has expanded its menu to include an extensive line of hand dipped and soft serve ice cream, take-home novelty treats and premium ice cream cakes.
Guests can receive a buy-one-get-one free coupon and other promotions by joining the Fudgie Fanatics e-club. To register, visit Fudgie Fanatics.

For more information about carvel, visit www.carvel.com.

OREO® is a registered trademark of Mondelez International group, used under license by Carvel Corporation. The Reese's® and Heath® trademark and trade dress are used under license.

About Carvel Ice Cream

The United States' first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates over 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's® and Seattle's Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

Media Contact:

Amy Heredia
Fishman Public Relations
(847) 945-1300