Crazy Things Can Happen with Little Caesars® Pizza!

Free $5 Lunch Combo if a #16 seed beats a #1 Seed

DETROIT - March 12, 2014 // PRNewswire // - Little Caesars is offering basketball fans a chance to score with a free lunch at participating Little Caesars restaurants on Monday, April 7. If any 16-seeded team beats a 1-seeded team in a crazy, unexpected victory in the games played on March 20 and 21 of the 2014 college men's basketball championship tournament, Little Caesars will give away one free HOT-N-READY® Lunch Combo to every customer who comes into a participating store and mentions this offer at the check-out counter, between 11:30 a.m. and 1:00 p.m. on April 7.

"If a crazy thing happens and there's an upset, it'll be a big score for pizza lovers," said Ed Gleich, senior vice president of global marketing, Little Caesars. "And, if the number ones prevail, fans can still catch a great deal at Little Caesars with our high quality, HOT-N-READY Lunch Combo for just $5 plus tax. Either way, customers win!"

Available at participating restaurants nationwide, the Little Caesars HOT-N-READY Lunch Combo includes a satisfying portion of four Detroit-style DEEP!DEEP!™ Dish pizza slices and a 20-ounce Pepsi product for $5, all served HOT-N-READYNo calling, waiting or online ordering necessary. Customers simply go to their Little Caesars store, and fresh pizzas are ready to carry out.

Offer Details:

Little Caesars Pizza is the first national chain to introduce Detroit-style deep dish pizza to its core menu in all 50 states. The DEEP!DEEP! Dish pizza's unforgettable taste starts with hand-made dough, baked in custom, deep dish pans that create a unique, crispy-on-the-bottom, soft-and-chewy-on-the-inside crust. Topped from coast-to-coast with fresh, premium mozzarella and Muenster cheese, the DEEP!DEEP! Dish is baked to a crispy, crunchy, caramelized cheese edge.

Joining the Little Caesars popular $5 original round pepperoni or cheese HOT-N-READY Classic pizza, the $5 Lunch Combo is the most recent addition to the HOT-N-READY lineup of products, which also includes the full-size DEEP!DEEP! Dish pizza, Crazy Bread®, Caesar Wings® and other delicious selections. Little Caesars pizzas are made with quality ingredients including fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made with California crushed tomatoes. Customers can locate their closest Little Caesars store by visiting LittleCaesars.com.

About Little Caesars Pizza

Little Caesars® Pizza, known for its HOT-N-READY® pizza and famed Crazy Bread®, is the largest carry-out pizza chain in America and the fastest growing pizza chain in the world.** Named "Best Value in America"*** for the seventh year in a row, Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in every store and sauce made from California crushed tomatoes.

For franchisee candidates, Little Caesars is rapidly expanding in prime markets throughout the world, providing an opportunity for independence in a franchise system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. In addition to Little Caesars Pizza, Michael and Marian Ilitch's companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel. For more information about Little Caesars, visit www.LittleCaesars.com or call 1-800-553-5776.

* QSR Magazine's Drive-Thru Performance Study: Average Service Time, 2013.
**Fastest growing pizza chain in the world – based on net number of stores added 2008-2012.
*** "Highest-Rated Chain – Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2007- 2013.

PEPSI and the Pepsi Globe design are registered trademarks of PepsiCo, Inc.

SOURCE Little Caesars Pizza

About Little Caesars Pizza

Little Caesars Pizza is known for its HOT-N-READY® pizza and famed Crazy Bread®

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