June 26, 2014 // Franchising.com // MILWAUKEE - Cousins Subs has launched a new online ordering system and mobile app for all locations with system-wide implementation expected to be completed by the end of July. The new system, which was tested in 25 Cousins restaurants in the first quarter of 2014, features an enhanced user experience and group ordering. Guests can place orders by visiting www.cousinssubs.com or by downloading the mobile app from the App Store or Google Play.
"The launch of our new online ordering system ties back into our ongoing commitment to provide a better overall experience for our guests," said Justin McCoy, vice president of marketing for Cousins Subs. "As more and more consumers turn to online ordering, we wanted to ensure that our system is as fast and easy-to-use as possible. We're very pleased with the end result and anticipate strong consumer response."
The new ordering system from Cousins is powered by Olo, a best-in-class provider of online and mobile ordering for the restaurant industry. In addition to the system's user-friendly interface, a guest-ordering feature is also integrated, meaning users aren't forced to log in to place an order. Frequent Cousins customers have the option to create an online ordering account that allows them to save their favorite stores, favorite orders and credit card information, ensuring a quick ordering process time and time again.
"Olo's system works seamlessly with our website, ensuring customers have a smooth online ordering experience," said Matthew Somoles, director of field services. "The new system will also create in-store efficiencies for our operators and help drive new sales. In fact, throughout our three month test period, the average check increased by nearly 33 percent."
Cousins Subs® and its franchisees operate more than 130 sub sandwich shops in four states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own handcrafted touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, "Better Bread. Better Subs. Better Day." The original recipe is still closely followed at every Cousins Subs store, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-one years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to "Make it a Better Day" in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit www.cousinssubs.com. You can also find Cousins Subs on Facebook and Twitter.
Founded in 2005, Olo is the original and best-in-class provider of online and mobile ordering capabilities for the restaurant industry. More than 150 top restaurant brands rely on Olo's award-winning multi-channel sales platform to seamlessly integrate online and mobile orders with their point-of-sale systems, so operators have freedom of choice in technology and maintain an independent relationship with their customers. Today, more than 4 million customers use Olo to order ahead and get food faster at their favorite restaurants across the U.S. Learn more at http://www.olo.com or olo.tumblr.com.
SOURCE Cousins Subs
Meg Hemmelgarn
meganh@stirstuff.com
414.278.0400
Wisconsin-based Cousins Subs® is driven by the mission to Believe in Better, both in the quality of food it serves and in the communities it supports.