March 12, 2015 // Franchising.com // Madison, N.J. - As smart home technology plays a larger role in real estate, Coldwell Banker Real Estate LLC today released a survey uncovering what smart features home buyers are looking for when purchasing a home and how those features impact a home’s sale. Coldwell Banker Real Estate also announced a list of 25 smart home products and systems in the categories that matter most to home buyers.
Smart home appliances and technology are becoming more mainstream in homes throughout the country. Products and features once reserved for only the highest priced properties are now found in homes across the United States at various price points. The proliferation of this technology is not only changing the way Americans live, it’s also changing their tastes and expectations when shopping for real estate ? so much so that making your home “smart” may be smarter than you think.
A survey of more than 500 sales associates affiliated with the Coldwell Banker® brand found:
“After being on the ground at this year’s Consumer Electronics Show, it was clear that the connective tissue of smart technology in the home is entering the mainstream,” said Sean Blankenship, chief marketing officer, Coldwell Banker Real Estate LLC. “Smart homes are solving many consumer and societal needs when you consider all of the security, energy efficiency and entertainment advantages that come along with a connected home. This is why we are taking a leadership stance and working to ensure that Coldwell Banker affiliated sales associates are more aware and understanding of this evolution so they can continue to provide consumers with exceptional experiences.”
According to the survey, home buyers are most interested in smart home technology for the following categories:
Based on findings from CES 2015, Coldwell Banker Real Estate identified its list of 25 smart home products and systems, combining favorites from the conference as well as research on what home buyers care about most.
View Original for Full Data Table
The full list, including additional information on the top 25 smart home technologies, can be found on the Coldwell Banker® blog.
“Smart home technology will soon be expected in homes, just like stainless steel and granite are the norm across properties today,” said Travis Gray, a sales associate affiliated with Coldwell Banker Residential Brokerage in Annapolis, Md. who is well-versed in smart home technology. “In three to seven years, I foresee homes being completely outfitted with smart technology — for improving both functionality and lifestyle in our homes.”
This survey was conducted online within the United States between Jan. 12 – Feb. 24, 2015 among 513 real estate sales associates affiliated with the Coldwell Banker® network.
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 86,000 affiliated agents working in approximately 3,000 offices in 43 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create a iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program.
SOURCE Coldwell Banker Real Estate LLC
Athena Snow
Coldwell Banker Real Estate LLC
973.407.5590
Athena.Snow@coldwellbanker.com
Katy Hendricks
CooperKatz for Coldwell Banker Real Estate LLC
917.595.3057
Khendricks@cooperkatz.com
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate.