Build-A-Bear Workshop, Inc. Issues Preliminary Sales and Pre-Tax Earnings Expectations Ahead of Presentation at ICR Conference

52-Week Fiscal 2015 Pre-Tax Income Expected in the Range of $16.5 million to $18.0 Million up from $16.0 Million in the 53-Week Fiscal 2014

Repurchased 1.7 million Shares of its Common Stock in Fiscal 2015

Introduces Fiscal 2016 Outlook Including Expectations for Fourth Consecutive Year of Positive Comparable Store Sales and a 15% to 25% Increase in Pre-Tax Income

ST. LOUIS - (BUSINESS WIRE) - Jan. 12, 2016 - Build-A-Bear Workshop, Inc. (NYSE:BBW) today issued preliminary sales and guidance for pre-tax income for the fourth quarter and fiscal year 2015 ended January 2, 2016 as well as initial expectations for fiscal year 2016 in conjunction with its presentation at the 18th Annual ICR Conference. The Company noted that fiscal 2015 represented a 52-week year and compares to a 53-week year in fiscal 2014 with the additional week in fiscal 2014 included in the fourth quarter.

On a preliminary basis, for the Fourth Quarter (13-weeks ended January 2, 2016 compared to the 14-weeks ended January 3, 2015) the Company expects:

On a preliminary basis, for the 2015 Fiscal Year (52-weeks ended January 2, 2016 compared to the 53-weeks ended January 3, 2015) the Company expects:

During the year, the Company opened 26 stores, including 11 in its new Discovery format to end the year with 330 locations including 269 in North America and 61 outside of North America. In addition, the Company repurchased approximately 1.7 million shares of its common stock for $25.9 million in fiscal 2015.

The Company noted that its revenue, sales and profit expectations are estimated and preliminary and subject to quarter and year-end closing adjustments. As the Company has not completed its quarter and year-end fiscal close or the audit of its 2015 financial statements, the revenue, sales and profit expectations presented in this press release may change.

Sharon Price John, Build-A-Bear Workshop’s Chief Executive Officer commented, “By remaining focused on our long range objectives, we expect fiscal 2015 to deliver our third consecutive year of positive consolidated comparable sales and our third consecutive year of improved profit performance.

“We believe our key initiatives, including our new Discovery store format, the diversification of our real estate model and our balanced portfolio of both Build-A-Bear and licensed products are gaining traction. Additionally, our on-going efforts of process improvements, system upgrades, value engineering and strategic pricing are continuing to enhance our merchandise margins which is contributing to our sustained improvement in profitability,” Ms. John continued.

“Our fourth quarter sales materialized later than expected, building through late December, with the positive momentum continuing thus far into fiscal 2016. Looking forward, we expect to deliver continued profitability improvement as well as revenue growth in 2016 through the on-going disciplined execution of our stated strategy.”

Fiscal 2016 Outlook

For fiscal 2016, the Company currently expects:

The Company is scheduled to present at the 18th Annual ICR Conference held at the Grand Lakes Resort in Orlando, Florida on Wednesday, January 13, 2016 at 10:00 a.m. EST. The presentation will be broadcast over the Internet and can be accessed at the Company’s investor relations Web site, http://IR.buildabear.com. The presentation is expected to conclude by 10:25 a.m. EST. A replay of the broadcast will remain on the Company’s Web site for one year.

About Build-A-Bear Workshop, Inc.

Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are approximately 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and Denmark, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. The Company was named to the FORTUNE 100 Best Companies to Work For list for the seventh year in a row in 2015. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $392.4 million in fiscal 2014. For more information, call 888.560.BEAR (2327) or visit the Investor Relations section of its Web site at buildabear.com.

Forward-Looking Statements

This press release contains forward looking statements that involve risks and uncertainties and the Company’s actual results may differ materially from the results discussed in the forward-looking statements. These risks and uncertainties include, without limitation, those detailed under the caption “Risk Factors” in the Company’s annual report on Form 10-K for the year ended January 3, 2015, as filed with the SEC, and the following:

All other brand names, product names, or trademarks belong to their respective holders.

SOURCE Build-A-Bear Workshop, Inc.

Investor Contact:

Voin Todorovic
Build-A-Bear Workshop
314-423-8000 x 5221

About Build-A-Bear Workshop

Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life.

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