Build-A-Bear Workshop, Inc. Reports 2.2% Consolidated Comparable Sales Increase in 2016 First Quarter

Reiterates Annual Guidance and Announces Exploration of Strategic Alternatives

ST. LOUIS - (BUSINESS WIRE) - May 3, 2016 - Build-A-Bear Workshop, Inc. (NYSE:BBW) today reported results for the first quarter ended April 2, 2016. The first quarter included increased net revenues, positive consolidated comparable sales and expansion in gross margin. As planned, first quarter net income was negatively impacted by the expenses related to the rollout of the Company’s new Discovery format stores and costs related to international expansion, including China. In addition, the Company’s tax rate rose to 33.3% from 3.3% in the 2015 first quarter, due to the release of the tax valuation allowance in 2015.

Fiscal First Quarter 2016 Highlights (13 weeks ended April 2, 2016)

Sharon Price John, Build-A-Bear Workshop President and Chief Executive Officer commented, “In the quarter, we delivered higher revenue, positive consolidated comparable sales and expansion in gross margin. The 15 stores in our Discovery format achieved an average sales increase of 14% and continue to outpace our heritage stores on all key metrics. These consistently strong results support our planned investments in the ongoing rollout of the Discovery format stores with both remodels and new locations, including our expansion into China with a flagship store at the Shanghai Disney Resort that is scheduled to open in June.

“As expected, the expenses associated with these initiatives had a negative impact on our profitability in the quarter. However, we have strategically elected to make these key investments during the first half of the year to maximize the number of Discovery locations open during our historically strongest season, the fourth quarter,” continued Ms. John. “Our confidence in this strategy is reflected in the reiteration of our annual guidance, which includes an expectation of a 15% to 25% increase in pre-tax income in fiscal 2016 while delivering our fourth consecutive year of increased consolidated comparable sales and improved profitability.”

Additional Fiscal First Quarter 2016 Details (13 weeks ended April 2, 2016)

Store Activity

During the first quarter, the Company had nine stores closures and one new store opening. As of April 2, 2016, the Company operated 321 Company-owned stores, including 15 in its new Discovery format, with 264 locations in North America and 57 in Europe. The Company’s international franchisees ended the period with 76 stores in 11 countries.

Balance Sheet

The Company ended the fiscal 2016 first quarter with cash and cash equivalents totaling $30.8 million and no borrowings under its revolving credit facility. Total inventory at quarter-end was $54.0 million compared to $51.2 million in the prior year, an increase of 5.5%. In the fiscal 2016 first quarter, capital expenditures were $6.2 million, and depreciation and amortization was $3.8 million.

Share Repurchase Activity

During the fiscal 2016 first quarter, the Company repurchased approximately 133,000 shares of its common stock for an aggregate amount of $1.5 million.

Review of Strategic Alternatives

The Company’s Board of Directors authorized an exploration of a full range of strategic alternatives. The Company retained Guggenheim Securities, LLC as its financial advisor and Bryan Cave LLP as its legal counsel to assist with the strategic review.

Commenting on the strategic review, Sharon Price John stated, “The disciplined execution of our strategy has led to three consecutive years of positive consolidated comparable sales and profit growth fueled by margin expansion and improved operational metrics, such as the highest average transaction value in our history while consistently generating strong cash flow. The authorization to explore strategic alternatives by our Board will enable us to evaluate the various opportunities to potentially accelerate our key growth initiatives while enhancing total shareholder value.”

No timetable has been set for the Company’s review process. The Company does not expect to comment further or update the market with any additional information on the process unless and until its Board of Directors deems disclosure appropriate or necessary. There is no assurance that this exploration will result in any strategic alternatives being announced or executed.

Fiscal 2016 Outlook

To increase shareholder value, the Company expects to continue to execute its “MORE” strategic plan which is designed to leverage the power of the Build-A-Bear brand by extending into more places with more products to reach more people to deliver more long-term profitability with key initiatives in four areas outlined below:

Expanding into More Places

The Company plans to expand its owned and operated locations in 2016 by adding 10 to 15 stores, net of closures. Through a combination of remodels and new openings, the Company expects to end the year with between 45 and 55 stores in its Discovery format. During the first quarter, the Company completed remodels of flagship locations at Broadway at the Beach in Myrtle Beach, South Carolina; Trafford Centre in Manchester, England; and Tivoli Gardens in Copenhagen, Denmark. The Company is also on schedule to open a Discovery format location in the new Disneytown at the Shanghai Disney Resort in China in June 2016. The Company also plans to continue to diversify its real estate portfolio with the addition of outlet format stores, shop-in-shops and seasonal pop-up locations. The Company also expects to offer a branded experience on board Carnival Cruise Line ships through a wholesale agreement, beginning in June of 2016.

Developing More Products

The Company plans to continue to develop and expand its offering of intellectual property concepts designed to appeal to key consumer segments. To that end, the Company recently successfully launched its new Horses & Hearts Riding Club collection targeting its older girl segment which has delivered higher than average dollars per transaction with high attachment rates of accessory items to the plush products. In addition, updates to established properties including Honey Girls and Promise Pets, continued to fuel consumer interest. Each of the Company’s intellectual property concepts are supported by digital content of videos, games and/or music. The Company also expects to continue to expand its wholesale and outbound licensed programs with the addition of relevant categories throughout 2016, such as Spin Master Corp. and Frankford Candy Build-A-Bear branded products that will launch during the second half of the 2016 fiscal year.

Attracting More People

The Company expects to leverage its relationships with key licensors to reach more people, particularly with the teen-plus consumer, through a compelling offering of affinity, collectible, entertainment, sports and fashion properties. Accordingly, the Company continued to develop its Sports Central collection by offering limited edition products tied to major championship sporting events such as the exclusive Denver Bronco’s 50thAnniversary Super Bowl bear which quickly sold out. The Company expects its planned launch of enhanced enterprise selling capabilities, which will allow consumers to order in store for home delivery, to continue to expand this business. In addition, the Company expects to attract its core segments and affinity consumers with new Marvel products in advance of the upcoming film, Captain America: Civil War, as well as launches tied to upcoming theatrical releases including Paramount Pictures’ Teenage Mutant Ninja Turtles: Out of the Shadows and Disney-Pixar’s Finding Dory.

Driving More Profitability

The Company expects to increase its 2016 GAAP pretax profit by 15% to 25% over its 2015 fiscal results by the disciplined execution of its stated strategies including those initiatives detailed above as well as its on-going efforts in process improvement and organizational efficiency, system upgrades, value engineering and strategic pricing to enhance merchandise margins.

Today’s Conference Call Webcast

Build-A-Bear Workshop will host a live Internet webcast of its quarterly investor conference call at 9 a.m. ETtoday. The audio broadcast may be accessed at the Company’s investor relations Web site,http://IR.buildabear.com. The call is expected to conclude by 10 a.m. ET.

A replay of the conference call webcast will be available in the investor relations Web site for one year. A telephone replay will be available beginning at approximately noon ET today until midnight ET on May 10, 2016. The telephone replay is available by calling 885.384.5517. The access code is 13634730.

About Build-A-Bear

Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life. Build-A-Bear Workshop has approximately 400 stores worldwide where guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland,Puerto Rico, and the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and theMiddle East. The company was named to the FORTUNE 100 Best Companies to Work For® list for the eighth year in a row in 2016. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of $377.7 million in fiscal 2015. For more information, visit the Investor Relations section of buildabear.com.

Forward-Looking Statements

This press release contains certain statements that are, or may be considered to be, “forward-looking statements” for the purpose of federal securities laws, including, but not limited to, statements that reflect our current views with respect to future events and financial performance. We generally identify these statements by words or phrases such as “may,” “might,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “intend,” “predict,” “future,” “potential” or “continue,” the negative or any derivative of these terms and other comparable terminology. All of the information concerning the potential outcome of exploring strategic alternatives, our future liquidity, future revenues, margins and other future financial performance and results, achievement of operating of financial plans or forecasts for future periods, sources and availability of credit and liquidity, future cash flows and cash needs, success and results of strategic initiatives and other future financial performance or financial position, as well as our assumptions underlying such information, constitute forward-looking information.

These statements are based only on our current expectations and projections about future events. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by these forward-looking statements, including those factors discussed under the caption entitled “Risks Related to Our Business” and “Forward-Looking Statements” in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) onMarch 17, 2016 and other periodic reports filed with the SEC which are incorporated herein.

All of our forward-looking statements are as of the date of this Press Release only. In each case, actual results may differ materially from such forward-looking information. We can give no assurance that such expectations or forward-looking statements will prove to be correct. An occurrence of or any material adverse change in one or more of the risk factors or other risks and uncertainties referred to in this Press Release or included in our other public disclosures or our other periodic reports or other documents or filings filed with or furnished to theSEC could materially and adversely affect our continuing operations and our future financial results, cash flows, available credit, prospects and liquidity. Except as required by law, the Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

All other brand names, product names, or trademarks belong to their respective holders.

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SOURCE Build-A-Bear Workshop, Inc.

Contacts:

Voin Todorovic
Build-A-Bear Workshop
Investor Relations
314-423-8000 x5221

Beth Kerley
Build-A-Bear Workshop
Media Relations
bethk@buildabear.com

About Build-A-Bear Workshop

Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life.

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