June 06, 2017 // Franchising.com // Madison, N.J. - Dawn Perry has been promoted to Senior Vice President of Marketing for ERA Real Estate, effective June 1st. Previously she served as the global real estate brand’s Vice President of Brand Marketing and has been part of the ERA team for the past seven years.
In her new position, Perry will oversee all marketing and communication initiatives with a goal of driving leads to affiliates, building brand awareness and delivering brand value. She will lead strategy development for key marketing initiatives including national advertising, event marketing, product and program marketing as well as PR and internal communications, all with the goal of fostering market share growth.
Perry succeeds Chris Trick, who moved to a Senior Vice President role within Realogy Franchise Group, overseeing the marketing and adoption of Realogy’s Zap technology platform.
“Dawn Perry has a proven track record in developing and executing effective marketing programs across multiple platforms and audiences. She is extremely well-positioned to leverage her marketing savvy, keen analytical mind and in-depth knowledge of our programs and platforms to support future growth for the ERA brand, brokers and sales agents.”
Sue Yannaccone, President & CEO, ERA Real Estate
“Over the course of my career spanning a variety of industries, I have combined my passion for innovation with my ability to leverage data to foster positive customer connections that result in lasting brand relationships. This will be a keen focus of mine as ERA Real Estate leverages an innovative marketing approach to enhance its value proposition for its affiliated agents and brokers in an increasingly competitive landscape.”
Dawn Perry, Senior Vice President of Marketing, ERA Real Estate
Perry joined ERA Real Estate in 2010 as Senior Director of Business development, overseeing consumer-facing programs as well as franchisee tools and systems on the operations side of the business. In 2013, she assumed the role of Senior Director of Marketing, and played a pivotal role in executing the brand’s 2014 reimaging campaign. In that capacity, she created a universal brand standard to strengthen brand awareness and enhance consumer perception. In 2014, Perry was promoted to Vice President of Brand Marketing.
Prior to joining ERA Real Estate, Perry successfully ran her own Little Gym franchise for four years, rebuilt the marketing acquisition and retention strategy at Avis Budget Car Rental Group and significantly expanded the Scholastic Book Club’s brand.
ERA Real Estate is an innovative franchising leader in the residential real estate industry with 45 years of experience in developing consumer-oriented products and services. The ERA network includes more than 37,000 affiliated brokers and sales associates and more than 2,350 offices throughout the United States and 30 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at www.ExploreERA.com.
Melissa Drake
ERA Real Estate
Melissa.drake@era.com
973-407-7904
SOURCE ERA Real Estate