March 13, 2018 // Franchising.com // IRVING, TEXAS - With the Million Points Giveaway Sweepstakes, hungry and thirsty Americans have more reasons to sign up for the 7-Eleven, Inc. 7Rewards® loyalty program within the 7-Eleven app.
That’s because seven lucky people will get “rewards rich” by winning 1 MILLION 7REWARDS POINTS each, redeemable to buy top-selling food and drinks at participating 7-Eleven® stores. The sweepstakes runs through April 28, 2018, with winners drawn weekly.
In addition to multiple Million Points prizes, exclusive experiential prizes will also be awarded weekly. The prizes include a completely outfitted media room, trips to sporting events and racing weekends, live music events … and even a trip for two to Paris, France. Winning a million points will unofficially get customers to “Pointillionare” status, which allows customers to have an abundance of reward points and 7-Eleven products at their disposal.
The Million Points Giveaway coincides with the recent 7Rewards loyalty platform enhancement that adds a points-based loyalty program. Now 7-Eleven shoppers can easily earn points on almost everything they buy—approximately 80 percent of those available in the store. The in-app menu is designed to always provide the customer with what they want as it is curated with customer favorites.
“Our strategy to make every customer’s interaction with 7-Eleven valuable and delightful just got bigger and better. The enhanced 7Rewards app gives customers more ways to earn and redeem points in order to get free stuff,” said 7-Eleven Chief Digital Officer and Chief Information Officer Gurmeet Singh. “Giving away a million points each week gets our customers excited - just like the new 7Rewards points program grabbed their attention. Since the launch, we’ve gone from 9 million members to over 12 million and counting.”
What will 1 million points get you? A lot. For example, you could get approximately…
Million Points winners don’t have to wait to redeem their points. They can use them whenever they want on any eligible product. Items are listed in the app and include hot and cold beverages and sandwiches, fresh and packaged bakery, snacks, candy and more. Customers must be registered to redeem their rewards and can do so via the app or the mobile site.
Entering is as easy as scanning the personal barcode in the 7-Eleven mobile app (available free through Google Play or the iTunes App store) when checking out. Purchase of a featured product earns an extra entry. A 7Rewards member can scan the app to enter up to six times a day or 42 times each week. The entry period starts over each week. In addition to scanning the app, customers can use their registered loyalty card or the bar code obtained by messaging the 7-Eleven Chat Bot on Facebook Messenger.
Other winners will receive experience-of-a-lifetime prizes:
Customers can earn bonus points on select items as well as receive digital coupons. When members buy products on bonus points, they can earn rewards even faster. To make it even easier, when a participating item is scanned, the digital coupon is automatically applied during checkout.
Originally, the 7Rewards loyalty program was a buy six hot beverages and get the seventh free. The “Buy Six-Get Seventh Free offer” was later expanded to include all proprietary 7-Eleven beverages sold in a cup. That beverage offer remains in the new expanded 7Rewards program.
Not a member? Customers can sign up for 7Rewards via the mobile website, 7Rewards.com, by messaging “7Rewards” to the Facebook Chatbot on Messenger, or by using a physical loyalty card. Customers can also pay via Apple Pay or Google Pay making their experience even more convenient.
The enhancements to 7Rewards are key aspects of a companywide initiative to create greater customer engagement by personalizing the customer experience, both in-store and through digital technologies. 7-Eleven updated the app specifically to make their customer’s experiences in and out of the store even more enjoyable.
No purchase necessary to enter or win the Sweepstakes. Odds depend on the number of entries received. Open to legal residents of the 48 contiguous United States age 18 and age of majority in their state of residence. Sweepstakes begins 03/11/18 at 12:00:01 a.m. ET and ends 04/28/18 at 11:59:59 p.m. ET; multiple entry deadlines and drawing dates apply.
For more information on 7Rewards, prizes and complete 7-Eleven Million Points Giveaway Sweepstakes rules, visit www.7eleven.com/MillionPoints. Void where restricted or prohibited. Sponsor: 7-Eleven, Inc. 3200 Hackberry Road, Irving TX 750631.
*Points are not earned on purchase of excluded items such as fuel, financial services, prepaid cards, lottery tickets and other age-restricted items.
SOURCE 7-Eleven