January 09, 2019 // Franchising.com // CANTON, MA - January is a time when many Americans put saving money at the top of their list of New Year’s resolutions. Dunkin’ is giving guests a great way to start 2019 with great value choices, offering its popular Dunkin’ Go2s value menu to bring customers the chance to choose from three of the brand’s popular breakfast menu items priced at $2, $4 and $5 for two of their go-to favorites.
Available beginning today at participating Dunkin’ restaurants nationwide for a limited time, the Dunkin’ Go2s menu includes:
According to Tony Weisman, Chief Marketing Officer, Dunkin’ U.S., “Offering favorite menu items at a great value is an important way Dunkin’ stays such an integral part of our on-the-go guests’ daily lives. Our fans loved the Dunkin’ Go2s menu when we first introduced it last year, and we’re pleased to help customers start 2019 by enjoying a pair of their favorite breakfast items for $2, $4 or $5.”
To support Dunkin’ Go2s, the brand has rolled out new advertising inspired by the rich, playful creativity, music and styles of the 1970s. The fully integrated campaign celebrates multiple genres that defined this incredibly creative era, from singers to cop duos, to highlight Dunkin’ as the destination for getting two delicious on-the-go breakfast items served at a great value. The new advertising campaign, which was developed by BBDO New York, will run on television, as well as online and across various Dunkin’ social channels. To view some of the new television advertising: https://www.youtube.com/user/dunkindonuts/videos.
Last week, Dunkin’ also unveiled two new menu choices to give on-the-go guests new energy to keep running throughout the start of the New Year:
Dunkin’ is also bringing back two favorites introduced in 2018. The Brown Sugar Chipotle Bacon Breakfast Sandwich offers a double portion of caramelized brown sugar chipotle bacon - made with real brown sugar and chipotle seasonings - along with egg and cheese served on a buttery, flaky croissant. Meanwhile, for a treat for donut lovers, the Caramel Chocoholic Donut features a classic chocolate donut frosted with caramel icing, sprinkled with semi-sweet chocolate curls and finished with a drizzle of caramel icing.
To learn more about Dunkin’, visit www.DunkinDonuts.com or subscribe to the Dunkin’ blog to receive notifications at https://news.dunkindonuts.com/blog.
* Single sandwich sold at regular price. No egg or meat substitutions. Excludes specialty bacon sandwiches. For a limited time at participating locations.
Justin Drake
Phone: 781-737-5200
Email: justin.drake@dunkinbrands.com
SOURCE Dunkin’
Dunkin' Donuts has hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories.