January 10, 2019 // Franchising.com // SANTA FE SPRINGS, California - It’s A Grind Coffee House, a neighborhood destination serving premium signature coffees in a comfortable, relaxed atmosphere, is kicking off 2019 in a big way by introducing a premium whole bean from El Salvador, and bringing back popular coffee creations from years’ past. It’s A Grind is now brewing its new Comasagua El Tranquilo whole beans, a single country-of-origin selection that hails from a small co-op located in an ocean-influenced part of El Salvador. To satisfy fans with a sweet tooth, It’s A Grind has brought back the Cookie Gnar-Gnar Iced Blended, Nutty Cookie Gnar-Gnar Iced Blended and Guilt-Free Nutty Gnar-Gnar Latte Over Ice.
“Our lineup of Gnar-Gnar beverages, inspired by the word ‘gnarly,’ meaning to go beyond the radical and the extreme, are intensely delicious and will make you smile with every sip,” said Sam Ferreira, President of It’s A Grind Coffee House. “You can go super indulgent with our Gnar-Gnar Cookie Iced Blended beverages while the guilt-free option allow guests to splurge while sticking to their New Year’s resolutions.”
Hailing from a fully sustainable co-op of coffee farmers in Comasagua, La Libertad, El Salvador, a region known for its mineral rich soil and microclimate that create a distinctive sabor, or “taste,” the new Comasagua El Tranquilo whole beans offer a bright, distinctive citrus flavor with subtle chocolate notes. The Comasagua El Tranquilo will be offered as a hot drip coffee and a cold brew Toddy®, and the whole beans are for purchase in-store for home brewing.
Ferreira continued, “we’re constantly on the hunt for unique premium whole beans to introduce on our menu. At It’s A Grind, we take exceptional beans from around the world and roast them to perfection in our very own roasting facility to achieve the optimal flavor. We are very proud of our Comasagua El Tranquilo beans and are confident guests will love it!”
For a limited time, guests may enjoy the following It’s A Grind winter menu items:
It’s A Grind sources 100 percent of its coffees directly from exotic locations across the globe, with every bean roasted in its Southern California headquarters which includes a test kitchen for ongoing R&D and a full roasting and processing facility managed by the company’s fulltime master roaster. Each location is independent and well-connected with an unpretentious, quirky personality that invites guests to come as they are and relax while enjoying world class coffee.
Available through March 10, the Cookie Gnar-Gnar Iced Blended, Nutty Cookie Gnar-Gnar Iced Blended, Guilt-Free Nutty Gnar-Gnar Over Ice and Latte and Comasagua Cold Brew offerings will be featured on It’s A Grind’s menu alongside fan-favorite espresso beverages, iced blended coffee creations, cold brew, and freshly made breakfast sandwiches and pastries. For the full menu and locations, please visit www.itsagrind.com.
It’s A Grind Coffee House is a neighborhood destination serving high quality signature coffee in a comfortable, relaxed atmosphere. Founded in 1994, It’s A Grind Coffee House serves several different blends of specialty coffee, roasted in Southern California and brewed fresh each day. Each location also serves espresso beverages, iced blended coffee creations, freshly made breakfast sandwiches and a variety of foods at all times throughout the day. The company recently took home eight awards at the prestigious 2018 Golden Bean Competition, the world’s largest coffee roasters conference and contest honoring the best coffee roasters in North America. Retail Food Group - USA (RFG), a multi-brand retail food franchisors and leading wholesale coffee roasters, acquired It’s A Grind Coffee House in 2014 with plans to grow the brand through franchising. The brand currently has 20 locations in the U.S. and eight internationally. For more information on It’s A Grind Coffee House, visit http://www.itsagrind.com.
Samantha Wilson
Powerhouse Communications
(949) 261-2216
samantha@powerhousecomm.com
SOURCE It’s a Grind
It's A Grind Coffee House is the name of a coffeehouse franchise that sells a variety of coffees, teas, blended drinks, and bakery items.