April 03, 2019 // Franchising.com // SACRAMENTO - When Jimboy’s Tacos opened nearly 65 years ago as a food trailer on the shores of Lake Tahoe, CA, while simple in menu, creativity and authenticity were at the forefront of the brand. Today, not much has changed - as the brand continues to challenge the norm with innovation, viral secret menu items, and celebration, like National Burrito Day, April 4.
At 40 participating locations, viral foodies can celebrate the national day with $2.50 Bean and Cheese Burritos - a signature item, and the second most ordered item on the menu of the growing brand. The most ordered item on the menu is the Original Ground Beef Taco.
“When Jim “Jimboy” Knudson first created the brand, he set his signs on serving the best tasting taco on the planet,” said CEO Robert Andersen. “Today, that brand principal still exists. We are on a journey to give that experience to our foodie fanatics on every level of our menu - including our signature and secret burritos.”
In addition to perfecting the Original Ground Beef Taco, a staple that has not changed since it was first served in 1954, Jimboy’s has also earned viral popularity and social media fame for its Taquito Burrito, a signature grilled burrito stuffed with three taquitos, which has received over 32 million views on social media to date and garnered worldwide attention. The Taquito Burrito mash-up has led to many customer creations which are then posted on social media.
“Our customers like to pick their own ingredients, mix and match, be creative and create their own iconic dishes,” Andersen said. “We strive to create an experience that provides our guests choices and the freedom to be original. We like to keep it simple and everyone leaves happy.”
For more celebration of National Burrito Day, fans are encouraged to share their photos and experiences on Jimboy’s Tacos’ social media sites - including Instagram, which recently crossed the 100,000-fan mark. For more information, visit www.jimboystacos.com.
Jimboy’s Tacos started out different in 1954 with the debut of “The Original American Taco,” it’s signature Original Ground Beef Taco made with seasoned ground beef, freshly shredded cheese, and lettuce encased in a crispy, stone-ground corn shell dusted with parmesan cheese. Jimboy’s has been committed to using fresh, premium ingredients, cooked in small batches to ensure freshness and great flavor since its inception. A family-owned business, Jimboy’s Tacos got its start as a food trailer in King’s Beach, Lake Tahoe, CA in 1954, when founder Jim “Jimboy” Knudson made it his goal to pioneer the best tasting taco on the planet. Today, the almost 65-year-old brand has over 40 locations operating in California and Nevada. Through the enduring passion and commitment to its heritage and values, the brand brings a unique taco experience that makes people happy like nobody else’s business. To share in the experience, visit Jimboy’s Tacos restaurants, go to www.jimboystacos.com, and follow @JimboysTacos on Facebook, Instagram, and Twitter.
Sydney Creagh
No Limit Agency
312.526.3996
Sydney@nolimitagency.com
SOURCE Jimboy’s Tacos
From the very beginning, Jimboy's Tacos focused on freshness and quality, using only fresh, premium local ingredients, preparing food from scratch daily, and cooking in small batches to ensure freshness.