August 27, 2019 // Franchising.com // MADISON, N.J. - Better Homes and Gardens Real Estate LLC announced today that its largest franchisee and the number one Greater Houston Metropolitan area1 brokerage Better Homes and Gardens Real Estate Gary Greene has merged with Heritage Texas Properties. The Heritage Texas Properties offices will now do business as Better Homes and Gardens Real Estate Gary Greene.
The company now has 24 offices and 1,300 affiliated agents, becoming one of the top 50 real estate firms in the U.S. and 90% larger than its nearest Houston competitor in sales volume.
Better Homes and Gardens Real Estate Gary Greene Managing Partners Mark Woodroof and Marilyn Eiland will continue to lead the company. Woodroof, who was named the 2018 Most Admired CEO by the Houston Business Journal, has held a variety of prominent positions in real estate management since 1985 and is currently a Director of the National Association of Realtors®. Eiland, a former Director of the Houston Association of Realtors® and the Texas Association of Realtors®, has held various management roles within the company since joining as its Training Director in 1978. Robin Mueck and Chaille Ralph, CEO and President, respectively, of Heritage Texas Properties will stay with the combined company in leadership roles.
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“Mark and Marilyn have built the top real estate brokerage in Houston and today’s merger underscores their position as the undisputed leader in the nation’s fourth largest city. Growth is a point of emphasis within the brand. Our mission is to empower our affiliated brokerages to find opportunities to grow both organically and through mergers and acquisitions. Mark and Marilyn have distinguished themselves as industry leaders by creating a compelling culture for affiliated agents that provides all of the resources and support necessary to grow their business and exceed client expectations. They understand the future of the brokerage business and have proven their acumen in growing their company in a smart, strategic way. BHGRE® congratulates Mark and Marilyn.”
-Sherry Chris, President and CEO, Better Homes and Gardens Real Estate
“Better Homes and Gardens Real Estate Gary Greene continues to be recognized as a vibrant and integral part of the Greater Houston Metropolitan area. This milestone announcement joins two of our great city’s most distinguished locally-owned real estate companies. We are proud to be the number one brokerage in Houston. We believe that aligning ourselves through strategic mergers brings even greater benefits to our affiliated agents and our clients. We have great respect for Heritage Texas Properties -- their culture, achievements and service philosophies. Joining forces will enables us all to be in more markets, offer greater resources to agents and clients, and serve more people.”
-Mark Woodroof, Managing Partner of Better Homes and Gardens Real Estate Gary Greene
"We are incredibly proud to welcome Heritage Texas Properties, their incredible agents and their clients into the Better Homes and Gardens Real Estate Gary Greene family. We couldn’t be more aligned with respect to our core values and our team-oriented culture. It is a privilege to help grow the businesses of our family of productive, collaborative agents. This merger begins a new, exciting chapter of Better Homes and Gardens Real Estate Gary Greene’s mission to provide exceptional service to the communities in which we live and call home.”
-Marilyn Eiland, Managing Partner of Better Homes and Gardens Real Estate Gary Greene
Tweet:
Largest @BHGRealEstate affiliate @BHGREGaryGreene increases #Houston dominance with @HeritageTexas merger. Combined company completed $3.7 billion in area sales last year, 90% more than nearest competitor
References
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes more than 12,000 independent sales associates and 360 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas and Australia. The brand announced its expansion into New Zealand in April of 2018.
Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.
Nicole Eresman
Better Homes and Gardens Real Estate LLC
973-407-5937
nicole.eresman@bhgre.com
SOURCE Better Homes and Gardens Real Estate LLC
Better Homes and Gardens® Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers.