November 08, 2019 // Franchising.com // Three years have passed since the launch of the first Zabka store in the new format. It is one of the largest remodelings on a European scale, which is planned to be completed in the second half of 2020. Today the Zabka chain is an innovative and customer-oriented format of stores, which managed to attract 30 percent more new customers to its outlets. By the end of the year, the network will have 6000 stores.
Three years ago Zabka announced the concept of a new store format, meeting the expectations of present-day consumers and implementing the vision of a modern convenience store. Since then it has been consistently adapting the existing network to the new standards. Zabka is changing its visual identity, store equipment, product range, product layout, additional services package, franchise system, and communication in outlets. The new smiling logo is present in 4908 out of 5876 stores. The stores which previously operated under the Freshmarket brand will now be transformed into the new Zabka format. As a result the entire network will operate under one common logo.
Innovation is a key element in the company’s development: as much as 10 percent of the entire organization is involved in the digitization process. The network invests in new customer communication channels and building its own brands related to consumer missions.
Zabka, as a store largely for impulse purchases, is changing its approach to the product range, focusing on the shopping missions of customer and moving away from the traditional definition of product categories. As part of shopping missions, such as breakfast, snack, lunch, or dinner, it introduces a number of new products exclusive to Zabka. This year, among others, new Tomcio Paluch sandwiches, liquid Foodini snacks, or HAPS healthy snacks appeared on its shelves. Customers looking for an idea for lunch or dinner can choose between salads and hummuses (Dobra Karma) or ready meals (Szamamm). The offer of beverages, including unpasteurized drinks (Wycisk), is also constantly being developed.
Zabka Polska Sp. z o.o. is the owner of the largest chain of convenience stores in Poland, consisting of over 5800 outlets run by more than 4000 franchisees under the Zabka brand. Over the twenty years of its operation on the Polish market, the Company has become the leader in the convenience store segment. Our stores are visited daily by nearly 2 million customers, and 12 million consumers live no more than 300 m from the nearest Zabka store. Over 4600 stores are already functioning in the new format, enriched with a wide range of additional services. We are developing our business responsibly. The Company's CSR pillars include: care for the natural environment, responsible food sales, personal development and education, support for local communities, and care for health and active lifestyle. For more information on Zabka stores visit: www.zabka.pl.
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SOURCE Zabka Polska
Zabka Polska Sp. z o.o. is the owner of the largest convenience store chain in Poland.