November 13, 2019 // Franchising.com // DENVER - Step aside, Bad Santa … the Wicked Elf is comin’ to town at Rock Bottom Restaurant & Brewery!
On Tuesday, Nov. 19, Rock Bottom - the restaurant known for its made-from-scratch food and handcrafted, tank to table beers - will get rowdy when it kicks off Wicked Elf with tapping parties at all of its locations.
For added seasonal shenanigans, guests can toast the season with Rock Bottom’s mischievous featured beer - Wicked Elf Ale - a unique Belgian Bier with festive notes of spice, stone fruit and the holiday spirit.
But it’s not all wicked at Rock Bottom … the acclaimed restaurant and brewery will donate 25 cents of every pint of Wicked Elf Ale to a local charity of the restaurant’s choice from Nov. 19 through Dec. 15.
To pair with Wicked Elf Ale, Rock Bottom created innovative chef-driven menu items and launched the first ever incorporation of Takis® chips in a restaurant menu. The new deliciously wicked items include:
And how fun are the holidays really without a Christmas cocktail in hand? During Wicked Elf, guests can get warm and fuzzy with any of these seasonal sips:
“Wicked Elf is a festive way for us to get into the holiday spirit with a featured beer and menu,” said Director of Marketing Ashley Montgomery. “Christmas time is a season of giving, so while we’ll be having fun, we also look forward to giving back to the community. We’re proud to support our local communities through Wicked Elf.”
Wicked Elf will only be available through Jan. 19, so be sure to dash to Rock Bottom before it ends. Pricing varies by location. For the location nearest you, visit https://rockbottom.com/locations/.
With more than 20 years in the craft beer business, Rock Bottom Restaurant & Brewery is considered an innovator and leader in the industry. Amongst the CraftWorks family of brands, the company has won over 218 industry awards for its brewing. For more information, visit rockbottom.com.
CraftWorks Holdings is the nation’s leading and premier operator and franchisor of full-service dining restaurants, spanning a national footprint of more than 390 restaurants and breweries in 40 states and the District of Columbia. The company’s diverse portfolio of restaurant brands includes Logan’s Roadhouse, Old Chicago Pizza & Taproom, and a collection of restaurant-brewery brands, including Rock Bottom Restaurants & Breweries and Gordon Biersch Brewery Restaurants. CraftWorks Holdings also operates a collection of specialty restaurant concepts including Chophouse, Big River Grille & Brewing Works, AIA Ale Works, Ragtime Tavern & Seafood Grill, Seven Bridges Grill & Brewery and Sing-Sing, a dueling pianos concept. For more information, visit craftworksrestaurants.com.
Jami Zimmerman
Champion Management
O: 972.930.9933
E: jzimmerman@championmgt.com
SOURCE Rock Bottom
Louisville, CO-based Rock Bottom Restaurants Inc., operates 102 casual dining restaurants across the nation, including 39 Brewery Restaurants and 63 Old Chicago's.