February 07, 2020 // Franchising.com // DENVER - Rock Bottom Restaurant & Brewery - the restaurant known for its made-from-scratch food and handcrafted, tank to table beers - is giving back to those that risk their lives to keep our local communities safe with the debut of its Fire Chief Ale.
From Feb. 11 through March 22, Rock Bottom will offer its Fire Chief Ale - a crimson-colored beer crafted exclusively by each location’s brewer. Rock Bottom will donate 25 cents from each Fire Chief Ale sold to a charity of choice selected by local firefighters.
Rock Bottom will cheers to the brew’s debut at each location with a special tapping party. During each party, the acclaimed restaurant and brewery will donate 15% of food sales to the local fire department.
For a limited time, guests can devour any of these delectable spiced up items, hand-crafted to pair deliciously with Fire Chief Ale:
“We are always eager and proud to support our local communities by giving back,” said Director of Marketing Ashley Montgomery. “Firefighters put their lives on the line to keep us safe, and Fire Chief Ale is a delicious way to commemorate their bravery. We are proud to have been partnering with local fire departments since 1991. To date, we’ve donated more than $2.2 million to local fire departments and their charities, and we look forward to contributing again this year. We hope everyone will come out and join us in celebrating those who work so diligently to take care of our communities.”
Fire Chief Ale will only be available through March 22, so head to Rock Bottom and drink up. Pricing varies by location. For the location nearest you, visit https://rockbottom.com/locations/.
With more than 20 years in the craft beer business, Rock Bottom Restaurant & Brewery is considered an innovator and leader in the industry. Amongst the CraftWorks family of brands, the company has won over 218 industry awards for its brewing. For more information, visit rockbottom.com.
CraftWorks Holdings is the nation’s leading and premier operator and franchisor of full-service dining restaurants, spanning a national footprint of more than 390 restaurants and breweries in 40 states and the District of Columbia. The company’s diverse portfolio of restaurant brands includes Logan’s Roadhouse, Old Chicago Pizza & Taproom, and a collection of restaurant-brewery brands, including Rock Bottom Restaurants & Breweries and Gordon Biersch Brewery Restaurants. CraftWorks Holdings also operates a collection of specialty restaurant concepts including Chophouse, Big River Grille & Brewing Works, AIA Ale Works, Ragtime Tavern & Seafood Grill, Seven Bridges Grill & Brewery and Sing-Sing, a dueling pianos concept. For more information, visit craftworksrestaurants.com.
Jami Sharp
Champion Management
O: 972.930.9933
E: jsharp@championmgt.com
SOURCE Rock Bottom
Louisville, CO-based Rock Bottom Restaurants Inc., operates 102 casual dining restaurants across the nation, including 39 Brewery Restaurants and 63 Old Chicago's.