December 07, 2020 // Franchising.com // CHICAGO - Hyatt Hotels Corporation (NYSE: H) today announced plans to grow its brand portfolio in Europe significantly by the end of 2023 with more than 20 executed managed and franchised deals for new hotels in some of the most desirable destinations in the world. These properties are expected to join 63 Hyatt-branded hotels across nine distinct brands in 22 European countries. Andaz, Alila, and Hyatt Centric – Hyatt’s lifestyle brands – and The Unbound Collection by Hyatt – one of Hyatt’s independent collection brands – make up half of Hyatt’s executed deals in Europe. This growth is fueled by a growing desire from travelers, World of Hyatt members, and owners for hotels that offer unique, differentiated experiences that foster genuine connections with people and cultures.
“Hyatt is in the process of transforming the hotel landscape in Europe with planned openings for new Hyatt-branded hotels in some of the most sought-after leisure destinations in the world,” said Peter Norman, senior vice president real estate and development EAME/SWA, Hyatt. “Supported by strong brand recognition and demand for the high-quality experiences for which Hyatt is known, we look forward to welcoming guests and World of Hyatt members in these key European destinations. Further, with half of Hyatt’s executed pipeline in Europe consisting of franchise agreements, we are thrilled to collaborate with a number of new, as well as existing, owners to bring these exciting projects to fruition.”
Norman continued, “Because of today’s unprecedented business climate, owners of independent hotels are understandably looking for a reputable brand with strong distribution channels for added support, which makes hotel conversions a big growth driver for Hyatt through our independent collection brands, including The Unbound Collection by Hyatt. At Hyatt, we have always taken a flexible and thoughtful approach to crafting deals that benefit both parties, and now more than ever, the success of that approach is evident. Because Hyatt-branded hotels have not oversaturated many European markets, we continue to intentionally grow our brands in places that matter most to our guests.”
In the United Kingdom, which remains a priority growth market, the introduction of the first Park Hyatt hotel in London’s redeveloped Nine Elms district will further bolster Hyatt’s brand presence. Hyatt plans to nearly double its brand growth in the U.K. in the next few years, and this growth is complemented by strong regional demand in France and Spain – through the development of both Hyatt’s full and select service brands – as well as entry into new markets with the first Hyatt-branded properties in Stockholm, Helsinki, Malta and Cyprus.
So far this year, nine new Hyatt properties have opened in Europe, including Hyatt Regency Sofia, the first Hyatt hotel in Bulgaria; Hyatt Regency Malta; Hyatt Place Paris Charles de Gaulle Airport and Hyatt House Paris Charles de Gaulle Airport, Hyatt’s first dual-branded select service development in Europe giving travelers the benefits of both brands under one roof; and most recently, the 144-room Hotell Reisen in Stockholm, Sweden marking the first hotel in Scandinavia under The Unbound Collection by Hyatt brand.
Notable newly executed deals include plans for:
This announcement signals significant intentional growth plans for Hyatt that will increase its brand footprint in Europe by more than 30 percent in nine new countries and grow further in seven existing markets. New hotel openings, rebrands, and executed managed and franchise deals in Europe within Hyatt’s independent collection and timeless and boundless portfolios include:
Independent Collections
The Unbound Collection by Hyatt
The Unbound Collection by Hyatt brand is a portfolio of independent, premium hotel properties, ranging from historic urban gems to contemporary trend-setters and boutique properties to one-of-a-kind resorts. Each hotel inspires story-worthy and extraordinary experiences for our guests.
Timeless Portfolio
Park Hyatt
Park Hyatt hotels provide discerning, global travelers with a refined home-away-from-home. Guests of Park Hyatt hotels receive quietly confident and personalized service in an enriching environment. Located in several of the world's premier destinations, each Park Hyatt hotel is custom designed to combine sophistication with understated luxury.
Grand Hyatt
Grand Hyatt hotels celebrate the iconic in small details and magnificent moments. Drawing inspiration from each destination, Grand Hyatt hotels provide superior service and signature experiences within a backdrop of dramatic architecture, world-class restaurants, luxury spas, and spectacular meeting and event spaces.
Hyatt Regency
Hyatt Regency hotels are intuitively designed to make travel free from stress and filled with success. Conveniently located in urban and resort locations in more than 30 countries, Hyatt Regency hotels offer seamless experiences for any occasion, from energizing vacations to personalized, high-touch meetings.
Hyatt House
Hyatt House hotels are designed to welcome guests as extended stay residents. Apartment-style suites with fully equipped kitchens and separate living areas remind guests of the conveniences of home.
Hyatt Place
Hyatt Place hotels offer a modern, comfortable and seamless experience, combining style and innovation to create a casual hotel environment for today's multi-tasking traveler. From the lobby to the guest rooms to in-hotel dining, every touchpoint is designed with the high value business traveler in mind.
Andaz
Global in scale while local in perspective, the Andaz brand of luxury lifestyle hotels weave the sights, sounds, and tastes of each property’s surroundings for a distinctively local experience that stimulate the senses. Every Andaz hotel is a unique expression of the culture that surrounds it and enables guests to go beyond the familiar and satiate their curiosity.
Alila
The Alila brand features luxury hotels in unique locations, distinguished by innovative eco-design and a strong commitment to sustainable tourism. Alila means “surprise” in Sanskrit, which suitably describes the refreshing character of Alila hotels, and the impression guests feel when they stay as a guest.
Hyatt Centric
Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations around the world and is one of Hyatt’s fastest growing lifestyle brand. Hyatt Centric hotels help fuel guest discovery, located in the heart of the action with passionately engaged team members always on-hand to serve up insider knowledge and provide local expertise.
“The 2018 acquisition of Two Roads Hospitality established Hyatt’s compelling position in the lifestyle segment and further reinforced the strength of its existing lifestyle brands, Andaz and Hyatt Centric,” said Felicity Black Roberts, vice president acquisitions and development Europe, Hyatt. “Also, the planned opening of Hyatt’s first Alila resort in Switzerland marks an important step as we anticipate adding more resorts to Hyatt’s lifestyle portfolio in Europe.”
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
Forward-Looking Statements
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SOURCE Hyatt
Hyatt Hotels Corporation, headquartered in Chicago, is a hospitality company.