February 26, 2021 // Franchising.com // SEATTLE - MOD Super-Fast Pizza Holdings, LLC (“MOD Pizza”, “MOD” or the “Company”) today announced 2020 year-end results reflecting significant growth in digital sales, continued expansion of its store base and a deepening of its commitment to make a positive social impact amid an unprecedented year for the restaurant industry.
MOD reported the following key business highlights for fiscal 2020, year over year:
“While our very strong start to 2020 was disrupted by the pandemic, resulting in an initial dramatic decline in sales followed by a gradual recovery, I’m incredibly proud of the way our team responded to these unprecedented and uniquely challenging times. During the uncertainties of the past year, we drew strength and resilience from our purpose. As a result, not only did we successfully manage through the crisis, but we improved the business in multiple ways that will help us emerge from this crisis stronger than ever,” said Scott Svenson, co-founder and CEO, MOD Pizza. “We therefore enter 2021 with immense optimism about the future as we look forward to the opening of our 500th location and a pipeline of operational improvements and innovations that will further enhance the Squad and customer experience.”
MOD’s digital revenue, which accounted for approximately 40% of sales in 2020, was driven by enhanced in-app features including delivery, the introduction of curbside ordering and pick-up, and the on-boarding of new delivery partners. MOD expanded its delivery capabilities by integrating UberEats and Postmates, in addition to its initial delivery partner DoorDash, while adding delivery as an option for in-app ordering. In April, MOD also introduced curbside pickup, which will remain a permanent option at most MOD locations.
The MOD Rewards loyalty program grew to over two million members in 2020 and was a key driver in the Company’s digital response to the disruption from COVID-19. Rewards members accounted for over 20% of system-wide sales and were a reliable source of demand amidst the recovery from the pandemic.
Despite the incredible challenges presented by the pandemic, MOD successfully opened 22 net new stores in 2020 – 19 company-owned and three franchise locations. In addition, in July, the Company acquired 13 existing MOD franchise locations in North Carolina and, in December, MOD welcomed a new franchise partner (DBMC Restaurants, LLC) to introduce MOD to Louisiana, Mississippi and Tennessee, and expand its footprint in Alabama.
MOD will begin to reaccelerate its expansion in 2021 with dozens of new locations expected to open, including its 500th store by mid-year
MOD continued to lean into its purpose – to serve people in order to contribute to a world that works for and includes everyone. To this end, MOD rolled out several key initiatives throughout the year:
During 2020, MOD and its team were recognized for its differentiated philosophy, strong operations and purpose-driven model. Most recently, co-founders Scott and Ally Svenson were named “Entrepreneur of the Year” by the International Franchise Association, honoring MOD for their vision and leadership during the COVID crisis. Further, MOD co-founder and chief purpose officer Ally Svenson was named to the Fast Company Impact Council. MOD Rewards was also selected as one of “America’s Best Loyalty Programs” by Newsweek. Nation’s Restaurant News recognized MOD as the third fastest growing restaurant chain in America and included MOD leaders on their annual “Power List.”
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SOURCE MOD Pizza
MOD's individual artisan-style pizzas are made on demand, allowing customers to create their own pizzas and salads, using fresh-pressed dough and signature sauces for one price.