April 27, 2021 // Franchising.com // DALLAS - Gold’s Gym, the world’s leader in strength and performance, announced this week the opening of its company-owned flagship campus in Berlin, Germany, where brand owner RSG Group GmbH is headquartered.
Identified as the “gym of the future,” the 55,000-square-foot Berlin campus is RSG Group’s proof of concept, meeting point and inspiration for all future Gold’s Gym locations.
“When we acquired Gold’s Gym through the Chapter 11 process nine months ago, we were driven to invest in a way that honored the brand’s iconic legacy while returning a pioneering leader to its rightful place - once again ahead of its time with the very best fitness amenities on the planet,” said Rainer Schaller, Founder and CEO of RSG Group. “Our Berlin flagship represents the contemporary redefinition of the brand and product concept to the highest degree of perfection, and it sets the stage for a whole new ‘golden era’ for Gold’s Gym.”
The state-of-the-art Berlin facility was designed with insight gained from a Gold’s Gym social media partnership with fitness legend Lou Ferrigno that surveyed the public for what they wanted in the “perfect gym.” Among the flagship’s special features are:
“While many fitness brands spent the past year pivoting away from brick-and-mortar gyms as a result of the pandemic, RSG Group spent time and resources designing the perfect gym for a post-COVID world,” said RSG Group North America President and Gold’s Gym CEO Sebastian Schoepe. “It’s only fitting that the iconic Gold’s Gym brand would be the one to bring this vision to life, and we anticipate more big things to come in this next chapter of Gold’s Gym’s global fitness legacy.”
SOURCE Gold's Gym
Gold's Gym features personalized transformation plans, state-of-the-art equipment, certified personal trainers, a diverse group exercise program and a supportive, motivating environment.