ROCKVILLE, Md., May 20, 2021 // PRNewswire // - Clarion Pointe, a midscale select-service brand extension franchised by Choice Hotels International, Inc. (NYSE: CHH), celebrated another milestone: the opening of its 30th property. Following the recent debut of three hotels, located in Raleigh, North Carolina; South Boston, Virginia; and Green Bay, Wisconsin, the brand now boasts nearly 70 hotels open or in the pipeline.
"Today's savvy travelers want affordable hotel accommodations with the right amenities at every turn of their stay – and Clarion Pointe delivers on that with elevated essentials, contemporary design and a memorable guest experience," said Megan Brumagim, vice president, brand management, design and compliance, Choice Hotels. "Since its inception only a few years ago, the brand has consistently received positive feedback from both guests and developers, and this milestone is yet another testament to the enthusiasm around this brand."
The brand plans to build on its expansion efforts, with openings in Augusta, Georgia; Indianapolis, Indiana; and Charlottesville, Virginia, among many others later this year, joining the portfolio's recent additions:
"Choice Hotels is a proven player in the midscale segment, and the Clarion Pointe brand builds on the company's more than 80 years of experience helping owners from coast-to-coast position their properties for the guests of today and tomorrow," said Tom Nee, senior vice president, franchise development, Choice Hotels. "At Clarion Pointe, we strive to provide owners with tailored tools, resources, and consultation, preparing them to welcome guests as quickly as possible – and that's resulted in hotels ramping up quickly with full support from Choice. Further, developers also gain access to Choice's robust distribution channels, technology and loyalty platform."
Like all Clarion Pointe hotels, the brand's newest additions are influenced by the Clarion brand promise of creating social environments while transforming properties with a more modern guest experience in destinations that are ideally situated near their favorite attractions. Clarion Pointe allows travelers to optimize their stay with "focal pointes," including:
"Since adopting the Clarion Pointe flag last year, guest satisfaction has been overwhelmingly positive. Travelers truly notice and appreciate the details, like the area-inspired murals, specially-curated bar menu and device casting abilities, that make their stay feel memorable," said Rushi Patel, general manager of the Clarion Pointe Greensboro Airport.
All Choice-branded hotels are participating in Commitment to Clean, an initiative that builds upon the strong foundation of franchisees' longstanding dedication to cleanliness with enhanced training and best practices for cleaning, disinfecting and social distancing.
This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and quarterly reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850.
© 2021 Choice Hotels International, Inc. All rights reserved.
SOURCE Clarion Pointe®
The Clarion brand, franchised by Choice Hotels, offers savvy, sensible travelers more options for affordable travel.