May 20, 2021 // Franchising.com // MCLEAN, Va. - Hilton (NYSE: HLT) announced 11 new hotel signings for Tempo by Hilton and Motto by Hilton, representing nearly 20% of the global hospitality company’s lifestyle pipeline. The new properties will be located in the United States, Latin America and Europe, with key signings in New York City, Rotterdam, Tulum, Boston, Mexico City and Seattle. With these newly signed properties, Hilton’s lifestyle category supply is expected to double within the next five years as well as expand to an additional 17 countries/territories over the next 10 years including the first lifestyle property in Africa.
While relatively new to the category, Hilton has amassed a strong development pipeline across its lifestyle brands with more than 55 properties already scheduled to open within the next 10 years. Hilton’s lifestyle category, which includes Canopy by Hilton, Tempo and Motto, offers a portfolio of design-forward, centrally located hotels that redefine the traditional hotel stay and deliver a more distinctive and compelling guest experience at a variety of price points. Leveraging the power and experience of the Hilton enterprise, these brands serve as invaluable experimental zones and innovation factories for everything from new commercial models and technologies to new marketing strategies.
Launched last year, Tempo is an approachable lifestyle hotel brand offering thoughtfully designed accommodations to help guests relax and recharge. Each property will feature inspiring public spaces, state-of-the-art facilities with product experiences from Peloton and Precor, a unit of Peloton, flexible meeting and working spaces, as well as premium culinary options, such as the brand’s signature coffee and tea fuel bar, a cafe-style breakfast offering and an inviting bar experience.
In addition to the previously announced groundbreaking in Louisville NuLu District, Tempo has recently signed the following properties:
“Since Tempo launched a year ago, we’ve seen great momentum and an incredibly positive response from owners and future guests who are thrilled about this truly unique hotel concept,” said Kevin Morgan, global brand head, Tempo by Hilton. “We look forward to our upcoming openings so we can welcome ambitious, modern travelers to relax and recharge in a stylish, contemporary setting with thoughtful design and an uplifting atmosphere.”
In addition to the upcoming Tempo properties, Motto continues to expand its portfolio of curated micro-hotels in prime, urban destinations across the U.S. and internationally. Joining Motto Washington D.C. City Center, which opened in the summer of 2020, and Motto Philadelphia Rittenhouse Square, which just opened in early May 2021, the brand will open their third property in Chelsea, New York City later this summer. After announcing seven property signings in 2019, including the first Motto in Latin America with Motto Lima Miraflores, Motto recently announced six property signings, including:
“We are excited to announce Motto’s continued expansion and to provide guests with a fresh approach to travel,” said Tripp McLaughlin, global brand head, Motto by Hilton. “As people begin to feel comfortable traveling again, our new Motto properties will allow guests to connect with the neighborhood culture by providing authentic and locally-minded experiences in the most desirable urban destinations in the world.”
Motto offers efficient and flexible guest rooms, activated social spaces, locally inspired design and a communal vibe to cater to today’s travelers looking for value and one-of-a-kind experiences. Eliminating the hassle of coordinating travel for larger groups, Motto hotels will offer a unique linking room concept where guests will have the option to book multiple Connecting Rooms together in advance to create a flexible social environment for group travel.
In addition, Canopy by Hilton, Hilton’s first lifestyle brand, which launched in 2014, continues to expand its global footprint and has experienced tremendous growth and brand maturity since its inception. Despite the challenging climate of 2020, Canopy doubled its brand portfolio with 14 property openings last year, touting a robust portfolio of 29 open hotels across the world as of Q1 2021. Canopy continues to expand its global presence with recent openings such as Canopy Hangzhou West Lake, Canopy Sao Paulo Jardins and Canopy San Antonio Riverwalk in addition to upcoming openings in Paris, Madrid, London and China, as well as Chicago and Portland, Maine, all scheduled to open in 2021.
Canopy by Hilton, Tempo by Hilton and Motto by Hilton participate in the award-winning Hilton Honors loyalty program. Members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free standard wi-fi.
SOURCE Hilton
Tempo by Hilton is a new approachable lifestyle hotel brand dedicated to exceeding the expectations of the ambitious, modern traveler.