June 17, 2021 // Franchising.com // IRVING, Texas - America's favorite drink - the 7-Eleven® Big Gulp - is making a splash to kick off the summer season. The convenience retailer's famous lineup of fountain drinks received a bold refresh through the introduction of five new, non-traditional flavors: AHA sparkling flavored water, craft lemonade made with real juice and cane sugar, electrolyte-infused vitaminwater zero squeezed and 7-Eleven's private brand vitamin-infused sport drink Replenish Zero and energy drink Power Berry by Quake.
"We're excited to offer these new, great-tasting beverages at an equally great value to celebrate people starting to return to their normal daily routines," said Jawad Bisbis, 7-Eleven vice president of proprietary beverages. "Picking up a Big Gulp on the way to class or work or running errands has always been a bright spot in our customer's day. Now, we are proud to offer them choices they aren't used to seeing on the fountain, like refreshing sparkling flavored water and a zero-calorie sports drink."
This fountain refresh is just the latest 7-Eleven innovation in the cold dispensed-beverages category, which it legendarily redefined in the 1980s with the introduction of the Big Gulp. The following crave-worthy fountain newcomers can now be found in participating stores:
Customers can earn and redeem points on most purchases, as well as take advantage of offers, exclusive discounts and interactive features through 7Rewards, the proprietary loyalty program in the 7-Eleven app. 7-Eleven fans can enjoy the cool refreshment of a Big Gulp, snacks and more without leaving home or even the poolside or beach via 7-Eleven Delivery found on the 7NOW® delivery app and the 7-Eleven app. Offered in over 1,300 U.S. cities, 7-Eleven delivery offers real-time tracking that lets customers know when to expect their orders, typically in 30 minutes or less.
SOURCE 7-Eleven, Inc.