June 24, 2021 // Franchising.com // PLANO, Texas - Pizza Hut is teaming up with Twitch once again this time as the newest Official Marketing Partner of Twitch Rivals North America - becoming the Official Pizza of Twitch Rivals! Twitch Rivals is the #1 destination for live competitive entertainment on Twitch.
After the success of last year’s Friday Night Bites series on Twitch, Pizza Hut is taking it to the next level on the Twitch Rivals stage. This monthly, celebrity game night/pizza party will bring together celebs, influencers, and pro-gamers into one stream - all under a common love of pizza. Last year’s limited-run Friday Night Bites series had more than 1M live viewers each episode. Past guests include Adam Devine, Hannah Stocking, Jerry Ferrara, and more.
Friday Night Bites will bring together a diverse Twitch community of fans, gamers, music-lovers and sports devotees to the nearly 2.5 million average viewership happening on the service at any moment.
Fans can tune into the first Twitch Rivals: Friday Night Bites presented by Pizza Hut on Friday, June 25 from 3-5:30 p.m. PT. ESPN Host Arda Odal and Twitch streamer EEvisu, serving as the first host and caster duo respectively, will join music icon T-Pain in playing Gartic, revealing their go-to Pizza Hut orders, and more. Throughout each monthly Friday Night Bites episode, fans can expect fun features like:
SOURCE Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world.