June 25, 2021 // Franchising.com // SAN JOSE, CA - Franchise Update Media has announced the winners of the 3rd annual Franchise Innovation Awards, which recognize the most outstanding innovations in franchising in the past year.
The goal of these annual awards is to identify and recognize the franchise brands creating and implementing the most original and successful innovation strategies and tactics. Winners were chosen by a panel of 7 judges, who evaluated the objectives and results of more than 100 entrants.
Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources. This year's winners are:
The winners will be celebrated in Franchise Update Magazine, available later this year at franchising.com/magazine.
The annual competition also celebrates a "best of the best" overall winner in marketing with the Franchise Marketing Leadership Award. This award is given to the brand that created the most innovative - and successful - marketing campaign. This year's winner, Planet Fitness, created an innovative and timely program (United We Move: Working "In" with Planet Fitness), which rose to the top of the many excellent marketing submissions.
The judges for this year's awards were Michelle Rowan, President & COO, Franchise Business Review; Theresa Huszka, Senior Consultant, MSA Worldwide; Scott Lehr, Managing Partner & CEO, GT&S Franchise Executive Search; Jayson Pearl, President, ServiceScore; and from Franchise Update Media, EVP & Chief Content Officer Diane Phibbs, Executive Editor Kerry Pipes, and Managing Editor Eddy Goldberg.
Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two print magazines, six newsletters, four annual conferences, independent research, and books, all focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit Franchising.com.
SOURCE Franchise Update Media
Franchise Update Media (FUM) is the trusted resource for the franchise industry. For 30+ years, FUM has been the leader in providing valuable conferences, print publications and digital properties for Franchisors, Franchisees and Franchise Prospects.